Bus. 100 Introduction to Business

1 Term; 3 Credits

This is an introductory course in business studies. Its aim is to make students aware of the various functions in a firm, e.g., management, production, marketing, and finance. The business environment, as well as the relationship between business, government and society will be discussed. Current cases will be used to illustrate concepts and theories. On completing this course, students will be able to understand the nature and the character-istics of modern business organizations, as well as their manage-ment and various operational functions. In addition, they will have developed techniques of analyzing and interpreting the causes of complex business problems.

Bus. 111-112 Quantitative Methods

2 Terms; 6 Credits

The course aims to:
1) provide first year students with a quantitative foundation in business mathematics and statistical analysis;
2) equip students with knowledge in various quantitative techniques applicable to accounting and business problems;
3) enable students to interpret the analytical and statistical results; and
4) give students an overall appreciation of the roles and benefits of computers in quantitative analysis.
Upon completion of this course, the students should be able to:
a) acquire basic knowledge in basic mathematical techniques;
b) acquire knowledge and apply techniques in financial mathematics;
c) understand the techniques of selecting, collecting and organizing data;
d) understand and apply the techniques of summarizing, analyzing and presenting statistical data in a business environment.

Bus. 200 Business Organization and Management

1 Term; 3 Credits

This course aims to develop understanding and competence as a manager or aspiring manager, by increasing awareness that management is a process and not a series of unique events. Thus, students need to know the fundamental principles and theories that explain what managers do, and the ways in which managers have pursued their objectives.
Upon completion of this course, students should be able to:
a) explain how management thought has developed during the 20th century;
b) distinguish between different theories of management, and understand the limitations of these for practical purposes;
c) examine the roles played by managers in achieving the goals of their organizations, illustrating these with examples;
d) discuss the importance of environmental and cultural influences on management;
e) explain why the decision-making process is an important facet of every manager's job.

1 Term; 3 Credits

This course is designed to introduce students to basic marketing concepts and principles. The course covers traditional marketing themes with special emphasis placed on new marketing thinking and technologies. For better understanding, company cases are used to illustrate the application of these concepts in real life.
Upon completion of this course, students will be able to:
a) master the basic principles and practices of modern marketing;
b) keep abreast of the forces changing the landscape of marketing and the most recent technological tools and techniques;
c) develop the abilities to understand and utilize the marketing tools in their own careers.

Bus. 303 Business Communication

1 Term; 3 Credits

The course aims to introduce basic concepts of correspon-dence, presentations and meetings in a business environment; to appreciate theories of effective communication and major business communication issues and to develop strategies and skills in applying communication theories and concepts to business-related communication.
Upon completion of the course, students should have acquainted themselves with skills for communicating effectively through business correspondence, presentations and meetings.

The course aims to provide students with a solid theoretical foundation and the practical skills essential for portfolio construc-tion, security analysis and risk management. Topics covered include modern portfolio theory, asset pricing models, concepts of market efficiency, bond and equity investment management, principles of derivative securities, and portfolio investment process.