Department of Business Administration
工商管理學系

 

Dr. Law Chui-Chui, Monica

Assistant Professor
E-mail: cclaw@hksyu.edu
Office: LG525

Academic Qualifications
  • Ph.D., Marketing Management, Hong Kong Polytechnic University
  • MSc, Management, Hong Kong Polytechnic University
  • B.A. (Hons.), Hong Kong Baptist University
Research Interests
  • Consumer Behavior
  • Consumer Communications
  • Customer and Employee Relationship Management
  • Service Marketing
Courses Taught
  • Consumer Behavior
  • Principles of Marketing
  • International Business
Selected Publications
  • Law, M. (2008). “Customer Referral Management: An Implication of Social Network,” The Service Industries Journal, Vol. 28, No. 5, pp. 669-683.
  • Cheung, M. and Law, M. (2008). “Relationships of Organizational Justice and Identification: The Mediating Effects of Perceived Organizational Support in a Hong Kong Setting”, Asia Pacific Business Review, Vol. 14, Iss. 2, pp. 213 - 231.
Conference/Workshops Attended
  1.  “International Conference on China: Economic Reforms and Adjustment in Social Structure”, Contemporary China Research Centre, Shue Yan College, July 8-10, 1999.
  2. HKSYC Teaching Development Workshop Series (2001-2002) internal seminar series with invited speakers from other universities: The Power of Thinking (April 2002), and the Art of Questioning in Stimulating Thinking (May 2002).
  3. Challenge Cup, the 8th National Undergraduate Contest on Extracurricular Academic and Technological Works. Third prize. (2004)
  4. International Convention & Expo Summit, 7-9 Feb., 2006, Hong Kong, organized by the Hong Kong Polytechnic University and University of Nevada.
  5. Learning Oriented Assessment Conference (LOAC) 2005 Using assessment to improve learning. 10 June 2005, Hong Kong Institute of Education, Hong Kong.
  6. Frontiers of Asian Studies in the Twenty-First Century, 2nd Annual Conference of the Asian Studies Association of Hong Kong (ASAHK), the Asian Studies Association of Hong Kong, Centre of Asian Studies, University of Hong Kong, 26-27 January, 2007
  7. CEO Forum 2007 (9 March 2007). The Hong Kong Federation of Business Students
  8. Talk on ‘The Hong Kong Media Scene Before and After 1997’. Department of Journalism and Communication, Hong Kong Shue Yan University
  9. State formation and Chinese school politics in Post Singapore and Hong Kong. 27 Feb 2008. The role of HKSAR Government in the developing of economy. Speaker: The Hon. Leung Chun-ying, GBS, JP. 21 Jan 2008.
  10. New Generation, i-Cable News Limited. 12 Mar 2008.
  11. ILN workshop, IT in teaching and learning committee, 13 March, 2008.
  12. Equal Opportunities Commission Training Workshop: The Commission and the Ordinances 17 May 2008.
  13. Equal Opportunities Commission Training Workshop: Equal Opportunities on Goods and Services Provision 28 May 2008.
  14. Equal Opportunities Commission Training Workshop: Preventing and Managing Sexual Harassment in the Workplace 13 June 2008.
  15. Equal Opportunities Commission Training Workshop: Introduction to Training in EO 16 May 2008.
Presentations and/or formal papers given at conferences or seminars
  1.  The Impact of Human Resource Management on Company Success of the Convention and Exposition Industry in Hong Kong, Oral Presentation in International Convention & Expo Summit, 7-9 Feb., 2006, Hong Kong, organized by the Hong Kong Polytechnic University and University of Nevada.
  2. Oral presentation, ‘The Impact of Human Resource Management on Small and Medium Enterprises success in Hong Kong’, in Frontiers of Asian Studies in the Twenty-First Century, 2nd Annual Conference of the Asian Studies Association of Hong Kong (ASAHK), the Asian Studies Association of Hong Kong, Centre of Asian Studies, University of Hong Kong, 27 January, 2007.
  3. Oral Health & Science Seminars. Faculty of Dentistry, University of Hong Kong. Title: Motivation theories in dentistry. 23 Jan., 2008. Prince Philip Dental Hospital. University of Hong Kong.
  4. Oral presentation: 從金融海嘯反思香港銀行業人力資源管理 From Financial Tsunami
    to the Banking and Financial Industry in Hong Kong (the Human Resource Management Perspective) In: “金融海嘯對中港兩地的經濟及社會發展的影響”研討會. 2008年12月19日, 香港樹仁大學, 圖書館大樓7樓.
  5. The 2010 HKU – Sun Yat Sen University Conjoint Scientific Meeting cum the 1st Guangdong – Hong Kong Postgraduate Forum in Dental Science. The Sun Yat Sen University, Guangdong, China, 14-16, December, 2010. Poster Presentation: Learning Theories for Dentistry. Young F.Y.F and Wong R.W.K. (2010).