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Bachelor of Business Administration (Hons.) 2008-09 |
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Aims and Special Features Structure/Concentrations Suggested Electives for different Concentration Minimum Entry Requirements Programme Structure Career Prospects Procedures for Application |
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| Aims and Special Features | ||||||||||||||
The programme is designed to develop highly-principled graduates with advanced communication and critical thinking skills, who have a broad understanding of the principles and practices of modern business. Upon completion of the programme, students will be able to apply what they have learned in a variety of business settings. In addition to core competencies in key business disciplines, students will be equipped with communication and information literacy skills as well as cross-cultural awareness within the context of preparation for both work and further study upon graduation. This holistic approach to education underpins Shue Yan UniversityĦĤs longstanding strategy of teaching business within a framework of modern Chinese cultural values and norms. |
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| Structure/Concentrations | ||||||||||||||
| The required courses in all four years of the programme ensure that all graduates of the SYU BBA (Hons) programme will have a through grounding in the core aspects of business and management. Students may also maintain this broad-based approach in their choice of business electives. The programme has been designed, however, to permit students who wish to develop an interest in a particular aspect of business to choose electives from one of a cluster of courses. Along with compulsory courses, a concentration will consist of at least four courses (11-12 credits) chosen from the list of Year-3 and Year-4 electives. There will be three such concentrations available: Financial Services & Planning, Marketing and Human Resource Management. | ||||||||||||||
| Suggested Electives for the Financial Services & Planning Concentration | ||||||||||||||
| Tax Planning, Insurance, Financial Planning, Financial Institutions in H.K. | ||||||||||||||
| Suggested Electives for the Marketing Concentration | ||||||||||||||
| Public Relations: Theory and Practice, Fundamentals of Advertising, China Marketing, Consumer Behavior | ||||||||||||||
| Suggested Electives for the Human Resource Management Concentration | ||||||||||||||
| Asia Pacific Management Issues, Asia Pacific Industrial Relations, Training and Development, Performance and Compensation Management | ||||||||||||||
| Minimum Entry Requirements | ||||||||||||||
| Applicants* must: | ||||||||||||||
| 1. | have passed the HKCEE with at least six E grade subjects or above, including Chinese and English; and have passed Chinese Language and Culture and Use of English in the Hong Kong Advanced Supplementary Level ('AS' Level) Examination, plus passing at least one Advanced Level ('A' Level) subject in Hong Kong Advanced Level Examination in one sitting or equivalent; |
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| 2. | Associate Degree Holders; or | |||||||||||||
| 3. | have attained equivalent education standards from overseas countries. | |||||||||||||
| * | All candidates for admission will be interviewed as part of the selection process. | |||||||||||||
Programme Structure |
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| Career Prospects | ||||||||||||||
BBA programme graduates will possess a solid, generalist background that can be used to mount the widest possible job search. Most of our graduates have found employment in fields such as marketing, sales, business administration and management, banking and finance, advertising and logistics management. In short, the programme prepares graduates for a globalized business world, a place of rapid change, where individuals may pursue a number of different careers during their working lives. The programme also provides the ideal background for employment in smaller businesses, or for those who may want to start their own business. Graduates may also pursue further studies either locally or overseas. They are eligible for admission to the MBA programme jointly offered since 1979 by the University of Louisiana at Monroe (USA) and Shue Yan University here in Hong Kong. |
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