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Bachelor of Arts (Hons.) in Journalism and
Mass Communication 2008-09 |
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Special Features Aims and Objective Minimum Entry Requirements Programme Structure Career Prospects Procedures for Application |
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| Special Features | ||||||||||||||
| 1. | offers students a concrete foundation for their life career; | |||||||||||||
| 2. | provide a broad knowledge base in Humanities and Social Sciences; |
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| 3. | provide sound theoretical knowledge and practical skills in processing news and mass communication content; |
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| 4. | increase students' awareness of ethical issues in mass communication; |
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| 5. | enhance students' competence in written and oral communication in Chinese and English languages; | |||||||||||||
| 6. | help students develop a critical, independent, and analytical mind; |
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| 7. | encourage students' creativity through practical workshops and internship in mass communication organizations; |
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| 8. | enable students to understand and explicate the relationship between social, cultural and economic factors and their impact on the mass communication process; |
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| 9. | lets students know the significance of media convergence in the process of global communication. |
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| Aims and Objectives | ||||||||||||||
The programme aims to produce graduates who can |
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| 1. | demonstrate deep knowledge and understanding of the mass communication process; |
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| 2. | plan and produce high quality productions for different forms of mass media; |
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| 3. | work independently and, on their own initiative, carry out day-to-day journalistic practices in Hong Kong and in China ; |
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| 4. | express themselves competently and appropriately in Chinese and English; |
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| 5. | provide a critical analysis of the existing forms and content of mass communication; |
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| 6. | understand the development and application of new media to the mass communications industry; |
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| 7. | design and carry out independent research in the areas of journalism and mass communication. |
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| Minimum Entry Requirements | ||||||||||||||
| Applicants* must: | ||||||||||||||
| 1. | have passed the HKCEE with at least six E grade subjects or above, including Chinese and English; and have passed Chinese Language and Culture and Use of English in the Hong Kong Advanced Supplementary Level ('AS' Level) Examination, plus passing at least one Advanced Level ('A' Level) subject in Hong Kong Advanced Level Examination in one sitting or equivalent; |
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| 2. | Associate Degree Holders; or | |||||||||||||
| 3. | have attained equivalent education standards from overseas countries. | |||||||||||||
| * | All candidates for admission will be interviewed as part of the selection process. | |||||||||||||
Programme Structure |
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| Career Prospects | ||||||||||||||
| Graduates from this degree programme may | ||||||||||||||
| 1. | work in journalistic field as reporter/editor for both printed and electronic media, and as reporter-writer for the websites of new media. |
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| 2. | join the entertainment industry as director, producer or script-writer. |
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| 3. | seek employment in advertising agencies as copy-editor or account executive. |
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| 4. | seek employment in public relations companies or big corporations as public relations officer. |
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| 5. | pursue further studies in Journalism and Mass Communication in Hong Kong or overseas. |
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| Graduates may also be admitted to the Master Degree programmes of Journalism jointly offered by Renmin University of China and Shue Yan University here in Hong Kong. | ||||||||||||||
