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- B.Soc.Sc. (Hons) in Counselling and
Psychology - B.Soc.Sc. (Hons)
in Psychology |
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Course Title : |
Principles of Marketing |
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Course Code : |
BUS 233 |
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Year of Study : |
3 or 4 |
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Number of Credits : |
3 credits |
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Duration of Weeks : |
15 weeks |
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Contact Hours Per Week : |
Lecture (2 hours) |
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Pre-requisite Course(s) |
Nil |
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Course Aims |
This course is designed to introduce students to fundamental marketing concepts as well as to marketing practices in the business world. The orientation is primarily managerial, real life examples will be drawn upon whenever applicable. |
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Assessment |
Continuous Assessment |
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Tutorials & Participation |
10% |
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Examination |
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© Department of Counselling & Psychology, Hong Kong Shue Yan University |