PRA. 330 Fundamentals of Advertising
   (pre-requisite: Bus. 233 Principle of Marketing) 

(1 Term; 3 Credits)

This course introduces the basic concepts, theories and practice of advertising in the modern competitive environment. After completing this course, students will be able to:
a) possess a clear understanding of advertising;
b) differentiate between different types of advertising;
c) understand the dynamics of consumer behaviour; and
d) acquire a basic concept of producing an advertising campaign.