PRA. 340 Event Management
   (pre-requisite: PRA 320 Public Relations Disciplines) 

(1 Term; 3 Credits)

This course outlines the event management process in various areas, including sponsorship, fundraising, event feasibility, site selection, event logistics, publicity, promotion and event evaluation.
Upon completion of this course, students will be able to:
1. complete an event manual for an event;
2. identify and remedy problems that are associated with event management
3. explain the range of organizational and logistical factors that need to be considered when managing and evaluating events
4. obtain practical experience assisting in the conduct of a public relations event.