Last Updated: 27.01.2011
   

HONG KONG SHUE YAN UNIVERSITY
COURSE OFFERED FOR 2010-2011
Bachelor of Arts (Hons) in Journalism and Mass Communication

   
     
   
First Year
Number of Credits
College Requirements (16 Credits)
1st Term
2nd Term
CHI. 101-2 First Year Chinese I & II (including Practical Chinese writing)
4
4
ENG. 111-2 English Usage I & II
3
3
CHI. 131-2 Elementary Putonghua I & II
1
1
Departmental Core Requirements (6 Credits)
JOUR. 100 Introduction to Journalism & Mass Communication
3
(3)
JOUR. 110 Media, Technology & Society
(3)
3
Electives (12 Credits)
Departmental Electives
JOUR. 160 Current Social Issues in Hong Kong
3
(3)
JOUR. 170 Visual Communication
3
-
JOUR. 180* History of Hong Kong Journalism (to be offered in 2008-09 year)
-
3
Electives offered from other contributing departments (Complementary Electives)
see below
Total:
17
17
Total Credits
34
 
   
Second Year
Number of Credits
College Requirements (6 Credits)
1st Term
2nd Term
Eng. 211-2 English Writing
3
3
Departmental Core Requirements (12 Credits)
JOUR. 220 Mass Communication Theories
3
(3)
JOUR. 221 Advanced News Reporting & Writing in Chinese I
3
-
JOUR. 222 Advanced News Reporting & Writing in Chinese II
-
3
JOUR. 234 Digital Photojournalism
(3)
3
   
Electives (12 Credits)
Departmental Electives
JOUR. 201 TV Production & Practicum
3
(3)
JOUR. 210* Image Production (Pre-requisite: JOUR170 Visual Communication)
-
3
JOUR. 230* Technological Change and Human Communication
(3)
3
JOUR. 240 Introduction to Cultural Studies
3
(3)
JOUR. 250* Introduction to Mass Media in China
-
3
JOUR. 260 Computer Graphic Design & Publishing
3
(3)
JOUR. 270 History of International Journalism
(3)
3
JOUR. 280 Governing Hong Kong
-
3
PRA. 200 Public Relations and the Media
3
(3)
Electives offered from other contributing departments (Complementary Electives)
see below
Total
15
15
Total Credits
30
 
   
Third Year
Number of Credits
College Requirements (3 Credits)
1st Term
2nd Term
ENG. 300 English News Writing & Reporting
3
(3)
Departmental Core Requirements (9 Credits)
JOUR. 311 Communication Research Methods
3
-
JOUR. 370 Mass Communication Law
(3)
3
JOUR. 371 Newspaper Practicum
-
3
Students are required to choose either Journalism or PRA concentration in their 3rd and 4th year studies
Journalism Concentration (12 Credits)
JOUR. 300 News Editing
3
(3)
JOUR. 323 Online Journalism & Mass Communication
(3)
3
JOUR. 330 Radio News Reporting
3
(3)
JOUR. 340 TV News & Public Affairs Reporting
(3)
3
Public Relations and Advertising Concentration (9 Credits)
PRA. 320 Public Relations Disciplines
3
-
PRA. 330 Fundamentals of Advertising
3
-
PRA. 350 Public Relations Writing
-
3
Electives (6-9 Credits)
Departmental Electives
JOUR. 312 Public Opinion Polls
-
3
JOUR. 320 News Translation
(3)
3
JOUR. 350* Feature Writing
3
(3)
JOUR. 360 Magazine Writing & Planning
3
(3)
JOUR. 380 Business & Financial Reporting
3
(3)
JOUR. 395 Application of Information Technology in Communication
(3)
3
JOUR. 480 China Reporting
3
(3)
PRA. 340* Event Management
-
3
Electives offered from other contributing departments (Complementary Electives)
see below
Total Credits
30
   
Fourth Year
Number of Credits
Departmental Requirements (12-15 Credits)
1st Term
2nd Term
JOUR. 403 Professional Internship
3
-
JOUR. 410 Journalism Ethics (*not offer in 06-07)
3
(3)
JOUR. 460 Digitization & Interactive Multimedia
(3)
3
Journalism Concentration (3 Credits)
JOUR. 470 In-depth & Investigative Reporting
3
(3)
Public Relations and Advertising Concentration (9 Credits)
PRA. 420 Integrated Marketing Strategies & Planning
3
-
PRA. 430 Audio-Visual Production in PRA
(3)
3
Electives (6-9 Credits)
Departmental Electives
JOUR. 400 Editorial & Commentary Writing
3
(3)
JOUR. 420 Press Policy & Law of China
3
(3)
JOUR. 431 Script Writing
(3)
3
JOUR. 440 Entertainment & Pop Culture
3
(3)
JOUR. 441-2 Honours Project (Dissertation) OR
3
3
JOUR. 450 Honours Project (In-depth Reporting / Video Production)
-
3
JOUR. 470 In-depth & Investigative Reporting
-
3
JOUR. 480 China Reporting
3
(3)
JOUR. 490* Documentary and Public Affairs Programme
3
(3)
PRA. 340* Event Management
-
3
PRA. 410 Advertising Copywriting
3
(3)
PRA. 440* Advertising Agency Account Planning
3
-
PRA. 450* Crisis Communication
-
3
PRA. 460* Media Planning
-
3
Electives offered from other contributing departments (Complementary Electives)
see below
Total Credits
30
Minimum Graduation Requirement: 124 credits
     
Complementary Electives
Number of Credits
Electives for the First Year
1st Term
2nd Term
BUS. 100 Introduction to Business
-
3
CHI. 110 Introduction to Chinese & Western Literature
3
-
CHI. 160 Introduction to Sinology
-
3
ECON. 100 Introduction to Economics
3
(3)
ECON. 243 Money & Banking (Pre-requisite ECON. 100)
-
3
ENG. 140 Elementary Translation
-
3
ENG. 183 Modern Asia Fiction
3
-
ENG. 184 Feminist Reading & Women's Writing
-
3
HIST. 110 General Chinese History
3
(3)
HIST. 120 Introduction to Western History to 1500 A.D.
3
-
HIST. 180 Introduction to the Study of the PRC
(3)
3
LA. 110 Introduction to Political Science
3
-
LA. 120 International Relations & Organizations
-
3
LAW 100 Introduction to Law
3
-
LAW 131-2 Law of Contract
3
3
PE 103 Physical Education
2
-
PE 104 Physical Education
-
2
PHIL. 103 Introduction to Philosophy
(2)
2
PSY. 100 Introduction to Psychology
3
(3)
SOC. 103 Introduction to Anthropology
3
(3)
SOC. 107 Understanding Sociology
3
-
SOC. 120 Hong Kong Society
-
3
SOC. 150 Critical Thinking
3
(3)
SOC. 204 Culture in Contemporary World
(3)
3
   
Electives for the Second Year
1st Term
2nd Term
BUS. 233 Principles of Marketing (Pre-requisite for PRA.330) #
(3)
3
BUS. 200 Business Organization & Management (Pre-requisite BUS.100)
-
3
ECON. 233 The Economy of Hong Kong
-
3
ENG. 281 Pedagogical Grammar
3
-
HIST. 220 History of Modern World
3
-
HIST. 240 History of Hong Kong
-
3
PSY. 200 Social Psychology
3
(3)
SOC. 200 Introduction to Statistics (Prerequisite for JOUR.311)*
3
(3)
SOC. 306 Collective Memory & Social Change
-
3
SOC. 307 State & Society: Culture in Everyday Life
-
3
SOC. 308 Family & Kinship
3
-
Plus ALL electives listed in First Year
#BUS.233 - compulsory elective for students who plan to choose PRA concentration in Third Year
*SOC.200 - Compulsory elective for ALL Second Year students
   
Electives for the Third & Fourth Year
1st Term
2nd Term
BUS. 309 Human Resources Management
3
-
BUS. 330 China Marketing (Prerequisite: BUS.233)
-
3
BUS. 440 Asia Pacific Industrial Relations (Prerequisite: BUS.309)
-
3
CHI. 210 Chinese Classical Novels
3
-
CHI. 361-2 Advanced Putonghua I & II (Prerequisite: CHI.251-2; CHI.131-2)
2
2
ECON. 308 The Economy of Contemporary China
-
3
ECON. 310 Financial Institutions in Hong Kong (Prerequisite: ECON.100)
3
(3)
ECON. 320 International Trade (Prerequisite: ECON.100)
3
-
ENG. 283 Persuasive Writing (Prerequisite: ENG.211-2)
-
3
HIST. 260 History of Chinese Social Institutions
-
3
HIST. 330 Meiji Japan (明治時代日本)
-
3
HIST. 440 Modern Economic History of China
3
-
HIST. 460 A Study of Ethnic Chinese Business Community Overseas
-
3
SOC. 231 Social Problems
3
-
SOC. 300 Law & Society
3
-
SOC. 303 Criminology (Prerequisite: SOC.231 And/Or PSY.100)
-
3
SOC. 370 Anthropology (Prerequisite: SOC.360)
3
-
SOC. 380 Social Anthropology (Prerequisite: SOC.360)
-
3
Plus ALL electives listed in First Year & Second Year
   

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Admission Requirement
Programme Structure
    Compulsories
    Year1
    Year2
    Year3
    Year4
    Electives
    Year1
    Year2
  . Year3-4
     
     
     
 
           
           
           
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