Welcome to the Department of Business Administration
BBA (Hons)
BBA (Hons) in Digital Marketing
BBA (Hons) in Corporate Governance and Risk Management
BBA (Hons) in Human Resources Management - Applied Psychology
MSc in Marketing and Consumer Psychology
Events
Exciting Firm Visit to K11 Musea
Students visited K11 Musea, exploring the fusion of art, culture, and innovation and gaining inspiration for the modern consumer experience.
When Xiaohongshu (小紅書) Meets Artificial Intelligence (AI)
Date: 12 April 2024 (Friday)
Time: 10:00 am to 1:00 pm
Venue: RLB303, Research Complex
All are welcome!
Guerlain 200 Years of Creativity & Innovation
Date: Wednesday, 3 April 2024
Time: 2:00 to 3:30 pm
Venue: Research Complex Lower Block, RLB 502
Guest Speaker:
Ms. Mandy Tang, Training Manager for Makeup & Fragrance, Guerlain (Asia Pacific)
All are welcome!
Empower Business Research and E-CRM Students with Transformative Event
Time: 5:50 pm to 7:30 pm
Date: Friday, 23 February 2024
Venue: LG 503, Main Building
News
China Mainland, Hong Kong and Macau Enterprise Business Case Analysis Competition 2024
Guo Shijie, Li Yun, Li Yuanqin, Chen Anyi, and Li Fengdie won the Gold Award in the competition
Graduation Ceremony 2023
Date: 24 November 2023
BBA (Hons)
BBA (Hons) in Digital Marketing
BBA (Hons) in Corporate Governance and Risk Management
Master of Science in Marketing and Consumer Psychology
Master of Science in Marketing and Consumer Psychology: 2024-2025 Admission Now Open
Marketing Management and Digital Marketing
市場行銷管理與數碼行銷
Consumer Psychology
消費者心理學
Data Analytics and Research
數據分析與研究