Key Features

Part-time Mode

Minimum No. of Credits Required 30 credits
Duration of Programme 2 years (For more details, please visit Study Mode)
Programme Leader Dr. Mark Ng

Full-time Mode

Minimum No. of Credits Required 30 credits
Duration of Programme 1 year (For more details, please visit Study Mode)
Programme Leader Dr. Mark Ng

 

Programme Aims

Upon successful completion of this programme, students should :

  • have developed a comprehensive understanding of marketing and consumer psychology;
  • be able to critically review theories and techniques of marketing and consumer psychology and assess their potential use in business situations;
  • have developed a range of effective analytical and synthesize skills, as well as planning techniques required in solving real-life marketing problems; and
  • be able to design marketing programmes and manage market research projects and in consumer-led businesses.


 

  • North Point Campus

    Hong Kong Shue Yan University
    10 Wai Tsui Crescent, Braemar Hill,
    North Point, Hong Kong

  • Call

    Tel: (852) 2806-5194

    Fax: (852) 2806-8044

  • Contact

    bamcp@hksyu.edu

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