Bachelor of Arts (Hons) in Journalism & Mass Communication:


The programme
1. offers students a concrete foundation for their life career in the digital age;
2. provides a broad knowledge base in Humanities and Social Sciences;
3. provides sound theoretical knowledge and practical skills in processing news and mass communication content;
4. increases students’ awareness of ethical issues in mass communication;
5. enhances students’ competence in written and oral communication in Chinese and English;
6. helps students develop a critical, independent, and analytical mind;
7. encourages students’ creativity through practical workshops and internship in mass communication organizations;
8. enables students to understand and explicate the relationship between social, cultural and economic factors and their impacts on the mass communication process in the digital age;
9. lets students know the significance of media convergence in the process of global communication.

The programme aims to produce graduates who can
1. demonstrate deep knowledge and understanding of the mass communication process;
2. plan and produce high quality productions for different forms of mass media;
3. work independently and, on their own initiative, carry out day-to-day journalistic practices in Hong Kong and in China;
4. express themselves competently and appropriately in Chinese and English;
5. provide a critical analysis of the existing forms and content of mass communication;
6. understand the development and application of new media to the mass communications industry;
7. design and carry out independent research in the areas of journalism and mass communication.

Admission Requirement
Programme Structure


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