Page 140 - HKSYU Prospectus 2018-19

Shue Yan University Prospectus 2018-19
equip students with fundamental knowledge about the financial sector, as well as fostering an
awareness of the key issues in public relations for financial intermediaries in both local and
global business contexts. It focuses on providing practical knowledge and skills in managing
integrated communication campaigns in the financial market. Upon completion of this course,
students will be able to identify the principles and practices of public relations in the financial
market; interpret and analyse financial information and corporate disclosures provided by
financial market participants; apply communication skills in media and investor relations for
managing relationship with stakeholders in various business and finance functions; apply skills
for preparing financial communication materials and managing integrated communication
campaigns in the financial market; analyse the essential regulatory and ethical issues related
to public relations practitioners in the financial sector.
Note: For the descriptions of courses not listed under the Department of Journalism and
Communication, please refer to their respective Departments for details.

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