Page 62 - HKSYU Prospectus 2018-19

Shue Yan University Prospectus 2018-19

GEB 103 Language of the Mass and Social Media
1 Term; 3 Credits

This course aims to develop media literacy required for interacting effectively with soci-
ety in this information age. It will introduce students to basic concepts related to media
language and communication, and develop their abilities and competencies in reading,
analysing and critiquing everyday media texts. Drawing on the examination of different
spoken, written and visual texts from the mass media, Internet and social networking sites, the
course aims to equip students to be critical thinkers who are sensitive to the social, cultural
and ethical roles of the media in everyday communication.

GEB 104 Reasoning in the Cyber Age
1 Term; 3 Credits

Sound information and communication depends on valid demonstration, logical reason-
ing and cogent argument from systematic thinking. In view of the cyber era, this course
attempts to equip students with the philosophical wisdom for applying logical reasoning to
assess the credibility of the digital information and communication surrounding their daily life.
The specific subjects and areas for discussion cover daily dialogues, news discourses,
commercial advertisements, online fora, and the popular discussions in such social media as
Facebook and WhatsApp. The overall objective is to enhance students’ competence to
become an articulate, open-minded thinker.

GEB 105 Communication and Storytelling
1 Term; 3 Credits

This course aims at providing students with the verbal and non-verbal abilities to com-
municate effectively in different situations, at different levels of an organization, and to
different type of stakeholders within their workplace.

During the course, students will spend time practicing the three key pillars of communi-
cation: listening, questioning and presenting. By having a better understanding of their
communication styles as well as that of the person with whom they are communicating,
students will be more productive and efficient in the workplace.

Storytelling is increasingly used as an effective tool in verbal communication especially
in presentations and public speaking. It is because facts, figures, bar charts and PowerPoint
slides may appeal to the logical parts of the brain, they alone may not create the emotional
connection that makes a key message stick. Stories help us gain credibility, call people to
action, and share values. Many students may not yet realise that they already have amazing
stories to tell and the ability to share those stories will help them to be effective communica-
tors.

GEB 106 Exploring Talents with Media Psychology
1 Term; 3 Credits

Media psychology is an emerging field of psychology that concerns the human mind and
human behaviour in the context of human-technology interaction. Recent advancements in

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