Page 116 - SYU Prospectus

Shue Yan University Prospectus 2021-22

JOUR 190 Media Aesthetics
1 Term; 3 Credits
Media Aesthetics emphasizes the materialities of information, expression, and mediation
in both the traditional and new media. This course will investigate the impacts of visual
aesthetics of print media, the Internet, games, virtual reality, augmented reality, and mixed
reality on communication. It aims to offer students the general principles of visual aesthetics
and media work applications in communication. In addition, topics such as aesthetic challenges
in graphic design, advertising, reporting with infographics, and new media productions will also
be discussed. Students will learn how to identify and apply the principles, elements, contexts
in different applications of media aesthetics as well as appreciating contemporary media art
works. Upon completion of the course, students will be able to distinguish the applications of
media aesthetics, applied media aesthetics and visual aesthetics, relevant to the studies of
journalism and communication; appraise graphic design elements and principles for applied
media aesthetics; compare and contrast different contexts and information design for applied
media aesthetics; critically analyse contemporary designs in a wide variety of applications,
including but not limited to Internet websites, interactive advertising, games, new media such
as virtual reality, augmented reality, and mixed reality.

JOUR 200 Statistics for Communication
1 Term; 3 Credits
This course introduces the principles of statistics. The subject covers a variety of
statistical techniques applicable to the collection, presentation, reporting, interpretation and use
of numerical data and the use of SPSS. Topics covered: basic concepts of statistics; the
measures of central tendency, dispersion and association; probability and sampling theories;
and hypothesis testing. This course is designed for students with no previous training in
statistics.

JOUR 201 Audio-Visual Production
1 Term; 3 Credits
The goal of this course is to provide an introduction to audio-visual production. Upon
completion of the course, students will be able to explain in film language the basic skills of
operating cameras, lighting, switchers, audio equipment & non-linear editing machines, with
respect to ethical issues in the production process; design a good story as fiction and non-
fiction directors who make sensible choices on what to shoot, how to shoot it, what to use in
the video and how most effectively to use it; and demonstrate more by planning than by reflex
so as to direct professionally with schedules that the crew can follow; maintain good
communication skills with crew, participants and audience.

JOUR 220 Mass Communication Theories
1 Term; 3 Credits
This course aims to develop an overview of mass communication theories. Upon
completion of the course, students will be able to describe the various concerns relating to the

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