Page 124 - SYU Prospectus

Shue Yan University Prospectus 2021-22

Networking Platforms (e.g. Facebook, Twitter, Instagram, LinkedIn, YouTube, etc). Upon
completion of the course, students will be able to define the broad issues in recent computer-
mediated communications and online communications; demonstrate the basic production
techniques to prepare content for online communication platforms; and analyse both the
multimedia and interactive features and capabilities of real-life online communications from
different perspectives.

JOUR 400 Editorial and Commentary Writing
1 Term; 3 Credits
This course provides students with the fundamental knowledge and techniques of writing
editorials and commentaries. Upon completion of the course, students are able to appreciate
the fundamental knowledge and techniques of writing editorials and commentaries; define the
common structure for editorials; demonstrate how to generate ideas and choose the
appropriate way to write argument and conclusion; apply the function of editorial/commentary
to various media; and explain the role of editorial writer/commentator in society. Students are
also expected to participate in discussions of assigned readings or issues of the day and make
informal reports on editorials they have read. At the same time, they will get experience in
writing various types of commentaries.

JOUR 403 Professional Internship
Summer; 3 Credits
Students who have successfully completed 94 credit-units are required to move on to
another round of practical training through summer internships at local and overseas
newspapers, TV and radio stations, news agencies, the Government Information Services
Department, public relations companies and advertising firms. The Department lays great
emphasis on the media organizations’ evaluation of students' performance during the
internship training, which forms a significant part of the Department's overall assessment of a
student's performance in this course.

JOUR 410 Media Ethics
1 Term; 3 Credits
In our democracy, media/communication professionals have the freedom to write and
report and advocate or promote almost anything. However, with that freedom comes an
enormous responsibility – not to mention an economic imperative ‒ to act in a fair, responsible
manner. And the idea of media ethics in the profession only has grown as the power and
influence of both traditional and digital media has increased. This course does not attempt to
provide definitive answers to each and every ethical quandary. In many cases, in fact, there
may be many “right” answers, or perhaps none that seem satisfactory. Instead, what we will
attempt is to provide a framework that will enable students as working media professionals to:
a) identify an ethical dilemma; and b) have a framework to analyse the situation, develop
options and select a solution. Upon completion of the course, students will be able to
demonstrate awareness of deeply held beliefs in the Codes of Media Ethics and how those

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