Page 120 - HKSYU Prospectus 2018-19

Shue Yan University Prospectus 2018-19

Department of Journalism and Communication

The Department offers applied journalism education to those who seek to develop a
career in the Internet, as well as the media industry in Hong Kong, the mainland China and
Asia. The Department was launched in 1971, and has become one of the major Journalism
and Communication, Public Relations & Advertising (PRA) teaching establishments in the
HKSAR. Students are trained to possess language proficiency in both Chinese and English
and be technologically competent, and will learn the process and impact of communication in
a variety of social contexts. In addition, students are educated to have a broad-based
knowledge in Humanities and Social Sciences such as History, Sociology, Psychology,
Political Science, Economics and Law in order to cultivate their analytical ability with an open
mind and be able to have a fair, impartial and independent view-point.

In the first two years, students will receive training in foundation subjects while in the
third and fourth years they will delve more deeply into the theory and practice of journalism
and communication in the digital age. For a rounded training, they are exposed to news
reporting and writing, news translation, audio-visual production, audio-visual news and
information production, story-telling, new media platforms, digital technological knowledge and
data analytics, editorial and commentary writing and script writing and/or marketing, public
relations and advertising, so that they will be well prepared for their future careers.

For practical experience, students are required to participate in activities organized by
themselves such as SY Media Lab ( 樹仁新傳網 ), Our Voice ( 仁聞報 ), Shuo Online ( 說‧在
線 ), online audio and video platforms, bloggers like hknews.hksyu.edu, audio-visual news
and information workshops and Shue Yan Newsletter, etc. The Jockey Club Multimedia
Production Centre (JCMPC) provides students and faculty members with state-of-the-art
video and audio production facilities, tools, and support. It is a fully-digital HD production
facility located on campus in the new Research Complex. In the JCMPC, students and
instructors have access to all the tools, training and support, and are able to take creative
ideas from concept to the big screen (or YouTube or a smartphone or Instagram, etc).

The Department also offers an extensive internship programme for all qualified students.
Students will be provided with on campus audio-visual news and information practicum
training, as well as professional internship training at commercial or educational television and
radio stations, websites and Internet news and information companies, newspapers, maga-
zines, advertising agencies, marketing and advertising department of various public and
private corporations in order to enable them to have hands-on experience in the industry.

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