Page 124 - HKSYU Prospectus 2018-19

Shue Yan University Prospectus 2018-19

JOUR 180 History of Hong Kong Journalism
1 Term; 3 Credits

Hong Kong has a robust press industry for over 160 years. It was the cradle of modern
Chinese press. It has nurtured more than 600 press media organizations and created a
significant impact on modern and contemporary Chinese history. Therefore, this course aims
to provide an introduction to the history of Hong Kong journalism. Upon completion of the
course, students will be able to describe the development of the once blooming Hong Kong
press industry, which played a significant role in the history of Chinese press; develop and
raise their sensitivity to local affairs and sense of belonging, and hence, their interest in
knowledge exploration; analyse the various stages of development characteristics in the
history of Hong Kong press; describe and judge the several forms of development of Hong
Kong press; and critically carry out in-depth case studies of press in Hong Kong.

JOUR 190 Media Aesthetics
1 Term; 3 Credits

Media Aesthetics emphasizes the materialities of information, expression, and mediation
in both the traditional and new media. This course will investigate the impacts of visual
aesthetics of print media, the Internet, games, virtual reality, augmented reality, and mixed
reality on communication. It aims to offer students the general principles of visual aesthetics
and media work applications in communication. In addition, topics such as aesthetic chal-
lenges in graphic design, advertising, reporting with infographics, and new media productions
will also be discussed. Students will learn how to identify and apply the principles, elements,
contexts in different applications of media aesthetics as well as appreciating contemporary
media art works. Upon completion of the course, students will be able to distinguish the
applications of media aesthetics, applied media aesthetics and visual aesthetics, relevant to
the studies of journalism and communication; appraise graphic design elements and principles
for applied media aesthetics; compare and contrast different contexts and information design
for applied media aesthetics; critically analyse contemporary designs in a wide variety of
applications, including but not limited to Internet websites, interactive advertising, games, new
media such as virtual reality, augmented reality, and mixed reality.

JOUR 200 Statistics for Communication
1 Term; 3 Credits

This course introduces the principles of statistics. The subject covers a variety of sta-
tistical techniques applicable to the collection, presentation, reporting, interpretation and use
of numerical data and the use of SPSS. Topics covered: basic concepts of statistics; the
measures of central tendency, dispersion and association; probability and sampling theories;
and hypothesis testing. This course is designed for students with no previous training in
statistics.

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