Page 126 - HKSYU Prospectus 2018-19

Shue Yan University Prospectus 2018-19

introduced to the history of key media technologies, and they will try to theorize the signifi-
cance of those technologies within cultural contexts. Upon completion of the course, students
will be able to analyse critical knowledge on human communication, from paralanguage to
orality, from speech to literacy, from words to images, and from analogue to digital by
designing projects and written essays.

JOUR 250 Introduction to Mass Media in China
1 Term; 3 Credits

As Hong Kong and Mainland China are getting closer in economic ties, Hong Kong me-
dia reporting about China is also increasing and becoming more important. This course
consists of two elements: one is to introduce basic profiles of China’s media system while
another one is to introduce China’s media policies and regulations. By comparing with Hong
Kong’s news reporting environments, students will become more familiar with the unique way
of reporting in Mainland China. Therefore, the goal of this course is to provide a basic
overview of China’s media system. Upon completion of this course, students will be able to
understand the roles of the major media; analyse China's unique way of reporting by
understanding the Chinese media environment; and reflect their understanding through term
papers.

JOUR 260 Computer Graphic Design and Publishing
1 Term; 3 Credits

The aims of the course are to provide an introduction to the potential of computer ap-
plications to journalism students in producing professional publications, with respect to ethical
issues in the production process; provide students with the basic knowledge on the issues that
shape design, the design elements, and how these elements combine; enable students to
participate in real-life production projects; and introduce technical skills in the application of
computer graphic design, desktop publishing and online publishing softwares. Upon comple-
tion of the course, students will be able to describe the broad issues in graphic design, editing
and web publishing; demonstrate basic production techniques to prepare computer design
work in both offline and online publications; and analyse contemporary design work from
different perspectives.

JOUR 263 Professional Putonghua in Journalism and Communication
1 Terms; 2 Credits

Through theory study and series of simulation practice, this course offers students to
improve language abilities and expression techniques for news reporting, by mastering the
skills of using normative Mandarin idioms, buzzwords, acronyms etc. to achieve higher
efficiency and effectiveness for news broadcasting, press release, interview or any other
occasions.

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