Page 165 - HKSYU Prospectus 2018-19

Business Administration
BUS 200 Business Organization and Management

1 Term; 3 Credits
This course aims to help students develop the understanding and competence as
managers or aspiring managers. It helps students increase their awareness that management
is a process and not a series of unique events. For this to happen, students will need to know
the fundamental principles and theories developed to explain what managers do, and the
ways in which managers have pursued their objectives. More importantly, this course helps
students improve their performance as managers, or to increase the understanding of what a
good manager does.
BUS 233 Principles of Marketing

1 Term; 3 Credits
This course is designed to introduce students to fundamental marketing concepts as well
as to marketing practices in the business world. The orientation is primarily at managerial
level, and real life examples will be drawn upon whenever applicable. Students will learn about
the role of a marketer and evaluate the related marketing strategies.
BUS 303A Business Communication

1 Term; 3 Credits
The aim of this course is to develop students’ skills in effective business communication.
The course will introduce principles of communication and strategies for effective communi-
cation, and will improve students’ English skills for oral and written communication.
Note: For the descriptions of courses not listed under the Department of Business Admin-
istration, please refer to their respective Departments for details.

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