Page 160 - HKSYU Prospectus 2018-19

Shue Yan University Prospectus 2018-19

BUS 360 Consumer Behaviour
1 Term; 3 Credits

The course aims to equip students with the knowledge of the underlying consumer
behavioural concepts and guiding principles. Through this course, students will learn the
knowledge and skills required to diagnose consumers’ behaviours and gain an appreciation of
the practical issues on how consumer behaviour concepts are applied in formulating different
marketing strategies.

BUS 403 Creativity, Innovation and Change
1 Term; 3 Credits

This course aims to give students an excellent grasp of the essential principles underly-
ing creative thinking and problem-solving in the modern business context. Students will be
able to promote imaginative, flexible and practical thoughts and actions as required nowadays
to be a top manager/executive. Students will learn about how to involve people and share
knowledge; how to develop partnerships across organizational boundaries; and the current
organizational restructuring and renewal strategies. Students will also discover the tools and
techniques for developing ideas, managing innovation, and transforming organizations.
Besides, students will explore the approaches to establishing an organizational climate where
creativity and innovation can flourish.

BUS 404 Performance and Compensation Management
1 Term; 3 Credits

This subject examines major principles, concepts and techniques of performance and
compensation management. The common pitfalls and effective skills in conducting perfor-
mance and compensation management are stressed. This subject also takes a pragmatic look
at how to reward employees. Designing and administering a compensation system that
rewards employees fairly while stimulating them to have outstanding performance are the foci
of this subject.

BUS 405 Hong Kong Taxation and Planning
1 Term; 3 Credits

This course aims to introduce students to the basic principles of the taxes operated
under the Hong Kong Inland Revenue Ordinance and its administration, including the issue of
tax returns and assessment, payment and recovery of tax, penalties, procedures for
objections and appeals. The course will enable them to understand the scope of charge, basis
of assessment and relief of the salaries tax, profits tax and property tax. Besides, students will
develop analytical skills which will enable them to apply the law to solve basic legal problems
that may arise in Hong Kong, and understand the relief under the personal assessment, and
the scope of charge as well as the basis of assessment of stamp duty and estate duty.

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