Page 51 - SYU Prospectus

General Education

credibility of the digital information and communication surrounding their daily life. The specific
subjects and areas for discussion cover daily dialogues, news discourses, commercial
advertisements, online fora, and the popular discussions in such social media as Facebook
and WhatsApp. The overall objective is to enhance students’ competence to become an
articulate, open-minded thinker.

GEB 105 Communication and Storytelling
1 Term; 3 Credits
This course aims at providing students with the abilities to communicate more effectively.
During the course, students will practice the three key pillars of communication: listening,
asking questions and presenting. The course will also help students understand their
communication styles as well as that of the others.
From the dawn of time, people have developed telling stories to communicate. Storytelling
is important because while facts, figures and PowerPoint slides may appeal to the logical parts
of the brain, they alone may not create the emotional connection that makes a message stick.
During the course, students will learn communicate through storytelling. Many students
already have amazing stories to tell and the ability to share those stories will help them
communicate, create, and compel other to act.

GEB 106 Exploring Talents with Media Psychology
1 Term; 3 Credits
Media psychology is an emerging field of psychology that concerns the human mind and
human behaviour in the context of human-technology interaction. Recent advancements in
digital and communication technologies and devices have influenced human lives and altered
human behaviour, especially among the younger generation. Young people are “digital natives”
who have grown up with rapidly changing digital and communication technologies. The aim of
this course is to introduce to students the positive psychological aspects of media and
encourage them to use digital and communication technologies to explore their areas of
interest and gain new expertise. In addition, the negative aspects of technology use will be
constructively discussed. Students will learn key concepts from media psychology that can be
used to support their positive development. They will also participate in game-based activities
and in-class Talents, Enlightenment and Development talks to help them reflect on and explore
their potential through interaction with media technology.

GEB 107 Predicting Human Behaviour with Big Data
1 Term; 3 Credits
People increasingly rely on the Internet and apps to support our everyday activities, and
everything we do generates data––whether buying food at the supermarket, purchasing movie
tickets online, or shopping on online stores. This data is opening up a new era for our
understanding of human behaviour.
This course will help students understand and unlock the power of these new datasets.
Students will gain an overview of the state of the art in big data research across a range of

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