Page 52 - SYU Prospectus

Shue Yan University Prospectus 2021-22

domains, including business, economics, and health. This course also aims at providing
students with better understanding of the use of data in daily life. Students will learn how to
rigorously analyse arguments and predictions. This course addresses not only the concept of
data analysis, but what each person can do to improve their ability to solve problems with data.

GEB 108 Appreciating Cantopop Lyrics
1 Term; 3 Credits
The production and consumption of Cantopop, over the past fifty years, have fostered the
identity and collective memory of Hongkongers, and exerted a profound impact on people in
other East Asian countries and overseas Chinese communities. Since the mid-1970s, Hong
Kong popular music has been very much identified with Cantopop, a distinctive genre with
lyrics written in Cantonese. Besides giving an overview on the development of Cantopop, the
first half of the course will introduce the distinctive features of Cantonese language and
Cantopop lyrics to students through close textual readings, while the second half will discuss
Cantopop from various cultural perspectives. Throughout this course, students will be
encouraged to rethink the possibilities of using Cantopop as a means to express themselves
and communicate with others under sophisticated cultural contexts.

GEB 110 Modern Animation and Story Writing
1 Term; 3 Credits
Through the introduction and discussion of modern animations, this course aims to boost
students’ interest in creative writing and guide students to develop their basic writing skills by
evaluating the devices used in these works. Narrative construction is not only an essential part
of the process of creative writing, but also a significant component of individual creativity,
expression, and communication skills. Heightened awareness of the design of a story enables
a student to evaluate various situations with multiple perspectives and to effectively interact
with one another. Moreover, as a part of pop culture, modern animation is one of the main
entertainments for youngsters in Hong Kong. Although some of these works may be quite
commercialized, their creativity, especially their ability to broaden the horizons of imagination,
should not be ignored. This course aims to stimulate students’ interest by incorporating these
fun and enticing works, and by transforming their experience in watching modern animations
into writing skills. This course also seeks to prompt students to evaluate animations by
assessing their level of creativity and by considering their cultural context. This course is mainly
divided into two sections: “Skills” and “Themes,” while the former attempts to shed light on
some essential writing techniques, the latter seeks to explore some common motifs that
deserve more attention.

GEB 201 International Communication in Digital Age
1 Term; 3 Credits
This course provides students with the knowledge of communication and media
development in the international dimension in the age of digitization. It introduces key issues,
concepts, and theories in the study of international communication; considers the historical,

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