Page 157 - HKSYU Prospectus 2023-24

Business Administration

BUS 480 Business Ethics and Corporate Social Responsibility
1 Term; 3 Credits
The course aims at providing students with the opportunity to explore the updated
concepts and issues of ethics via corporate social responsibility in the contemporary global
business environments. Students will learn how to identify and address the ethical dilemmas
of business and management practices in local and international business contexts. They will
also learn how to make and manage ethical decisions in daily business and management
practices in addition to assisting corporations to take up their social responsibility.

BUS 483 Digital Entrepreneurship
1 Term; 3 Credits
This course introduces fundamental concepts for starting and operating digital
businesses, including business models, funding, strategic, operational, structural, and cultural
components. The proliferation of new IT combined with the reach of the Web, Internet, and
mobile devices is opening up new possibilities for individuals and companies to leverage IT to
create new digital businesses. This course provides a broad overview of the role of
entrepreneurial thinking and innovation in advancing IT-focused businesses. Students are
required to apply various concepts and tools in different business disciplines to set up new
IT-driven businesses as well as to create competitive advantage for existing businesses via
new IT products and services.

BUS 485 e-CRM
1 Term; 3 Credits
This course aims to introduce the uses of digital communication technologies in building
up and management of customer relationship. Through data collection and analysis, students
may learn how to develop meaningful insights for the decision maker to maximize sales to
existing customers and encourage their continued usage of services. This course provides a
broad overview of how web data-mining on the data associated with the usage, content, and
linkage of various sources to identify insightful and useful patterns in e-CRM strategies.

BUS 490 Internship
1 Term; 3 Credits
The internship programme is aimed at providing business administration students with
practical field experience through a planned and supervised internship arrangement in various
commercial settings. It is an integral part of business education and training. Through this
educational approach, classroom learning can be sorted out, integrated and put into practice.
Moreover, working in the field can provide students with exposure to real-life business
practices. It serves as a catalyst in aiding students to become more knowledgeable about the
business world on a practical level. Such internship also gives students a taste of the basic
elements of management, so that they have an opportunity to acquaint themselves with core
management knowledge. Students will be placed in a business organization for at least 100
hours per semester.

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