Page 158 - HKSYU Prospectus 2023-24

Shue Yan University Prospectus 2023-24

DESCRIPTION OF COURSES (SERVICE COURSES)

BUS 100 Introduction to Business
1 Term; 3 Credits
This is an introductory course in business studies. Its aim is to make students aware of
the various functions in a firm, e.g. management, marketing, human resources, accounting and
finance. The business environments, as well as the relationships between business,
stakeholders, government and society will be discussed. Through this course, students will be
able to identify the nature and the characteristics of modern business organizations, as well as
their management and various operational functions. In addition, they will develop the
techniques of analysing and interpreting the causes of complex business problems.

BUS 200 Business Organization and Management
1 Term; 3 Credits
This course aims to explain the applications and limitations of different fundamental
management theories, various managerial roles and management processes. There are
factors that limit managers’ performance. Students will analyse those issues and problems and
apply management principles to resolve them. They will also learn how to make decisions and
manage many new organizational issues in contemporary society facing digital changes in
work environment and employee behaviour.

BUS 233 Principles of Marketing
1 Term; 3 Credits
This course aims to introduce students to basic concepts and principles of marketing. The
course will highlight the role of marketing in today’s global business world and how it enables
various organizations to better understand their customers and create higher customer values.
Realistic examples and practices will be used throughout the course to illustrate the application
of related concepts and principles.
Note: For the descriptions of courses not listed under the Department of Business
Administration, please refer to their respective Departments for details.

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