Page 58 - HKSYU Prospectus 2023-24

Shue Yan University Prospectus 2023-24

of the major driving forces of Hong Kong's economic growth. A high degree of financial literacy
is not only a key to sustaining Hong Kong’s economic growth but also affects our quality of life
significantly. This course aims to provide students with basic knowledge of the roles and
operations of different types of financial institutions and the risk and return of a wide range of
investment products. Through discussing how psychological biases affect investment
decisions, this course also aims to nurture students to be smart and responsible financial
investors.

GEC 210 Ethics in Our Daily Life
1 Term; 3 Credits
This course aims to help students develop a fundamental awareness of ethical
discussions relating to everyday life. It enables students to apply ethical concepts and theories
to ethical problems in the fast-changing contemporary society, for example, ethical issues
relating to globalization, environmental responsibility, emerging information technologies, the
genetically edited babies, privacy and cyber ethics. Students will be better prepared to
recognize, confront and think critically about ethical dilemmas.

Area D: Digital Trends and Applications

GED 110 Predicting Human Behaviour with Big Data
1 Term; 3 Credits
People increasingly rely on the Internet and apps to support our everyday activities, and
everything we do generates data – whether buying food at the supermarket, purchasing movie
tickets online, or shopping at online stores. This data is opening up a new era for our
understanding of human behaviour.
This course will help students understand and unlock the power of these new datasets.
Students will gain an overview of the state of the art in big data research across a range of
domains, including business, economics, and health. This course also aims at giving students
better understanding of using data in daily life. Students will learn how to rigorously analyse
arguments and predictions. This course addresses not only the concept of data analysis, but
what each person can do to improve their ability to solve problems with data.

GED 111 Data and Society
1 Term; 3 Credits
The course introduces the nature and use of data through exploring its characteristics,
strengths, and limitations. The course also explores how data is managed and regulated by
studying different local and international cases. Upon completion of the course, it is expected
that students’ data literacy will be improved through acquiring the skills to apply the local and
international law relating to data in daily lives, and to critically analyse legal and ethical issues
relating to application of data. Students will also be able to appreciate the role of data as an

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