Page 50 - HKSYU Prospectus 2023-24

Shue Yan University Prospectus 2023-24

unchanged, it aims to enable students to use the wisdom of the I Ching to evaluate the different
situations that they may encounter in society and life, as well as to establish positive, and
appropriate life management strategies.

Area B: Communication and Cultural Literacy

GEB 102 Media and Society
1 Term; 3 Credits
This course selects several important topics relevant to the development of mass media
to investigate their social, economic and political effects on the individual and society, together
with the emergence of new communication technologies. Emphasis is put on interactions
between media, technology and society. Through discussions on local and international cases,
it is expected that students’ media literacy, that is, ability to access, analyse, evaluate, and
communicate phenomena can be enhanced.

GEB 105 Communication and Storytelling
1 Term; 3 Credits
The course provides many opportunities for students to practise and enhance their skills
of listening, questioning and presenting, all of which contribute to effective communication.
Students will learn how to communicate strategically and effectively through understanding the
various needs and communication styles of their target audience. This course also equips
students with knowledge and skills for them to communicate in different situations, at different
levels of an organization, and to different groups of stakeholders within and beyond their
workplace. Additionally, storytelling, one of the most effective ways to communicate, will also
be covered. This course will provide a step by step approach to creating and delivering stories
effectively. Students will learn how to deliver a powerful message using stories in different
contexts.

GEB 109 Understanding East Asian Popular Culture
1 Term; 3 Credits
Nowadays, the popular culture of East Asian regions such as Japan, South Korea,
Taiwan, China and Hong Kong is not only playing a significant role in our daily lives, but has
also attracted more attention in the global setting. This course aims to discuss the
characteristics and success factors of cultural industry development in East Asia as well as to
analyse the impact of Asian popular culture on our daily life and our society in general.
This course will explore the development of popular culture since 1970s with a historical
perspective. It will also evaluate the impact of cultural interactions across different countries.
With reference to historical and cultural studies, this course will focus on the following topics:
1) the development and general characteristics of popular culture in East Asia; 2) the impact
of East Asian popular culture as soft power on nearby regions; and 3) the representation of

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