Page 156 - HKSYU Prospectus 2018-19

Shue Yan University Prospectus 2018-19

DESCRIPTION OF COURSES (BBA DEGREE PROGRAMMES)

BUS 110 I.T. Applications in Business
1 Term; 3 Credits

This course enables students to acquire a solid foundation in information technology
applications in business with an emphasis on computer systems, Internet and computer
security, ethics and privacy. It also enables students to become familiar with Microsoft
Windows operating system and Microsoft Office Suite, especially PowerPoint, Word and
Excel.

BUS 120 Principles and Practice of Management
1 Term; 3 Credits

This course is designed to give students an understanding of the role and functions of a
manager and to explain the principles, concepts and techniques used by managers in
performing their jobs to achieve the objectives of an organization in an efficient and effective
way. There are factors that limit the discretion managers may have in discharging their
responsibilities. Students will analyse these issues and problems and apply management
principles to resolve them.

BUS 130 Principles of Marketing
1 Term; 3 Credits

This course is designed to introduce students to fundamental marketing concepts as well
as to marketing practices in the business world. The orientation is primarily at managerial
level, and real life examples will be drawn upon whenever applicable. Students will learn about
the role of a marketer and evaluate the related marketing strategies.

BUS 210 Legal Environment of Business
1 Term; 3 Credits

The course aims to provide an essential understanding of the legal environment of
businesses to students, and make them aware how legal environments of Hong Kong
influence the risk, effectiveness and the profitability of running a business. Through this
course, students would develop an understanding on the fundamental legal concepts and
issues of business law, and be able to consider business decisions legally. They would be
able to address legal problems when they do arise and know how to participate in the solution.

BUS 220 Quantitative Methods for Business
1 Term; 3 Credits

The overall purpose of this course is to change students’ “view of the world” to incorpo-
rate statistical thinking. Specifically, this course aims to build up students’ ability to apply
quantitative methods to areas in business, and to solve business problem by data collection,
analysis, description and interpretation. Students will also review the relevant principles and

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