Page 157 - HKSYU Prospectus 2018-19

Business Administration

applications of quantitative methods, and their implementation by necessary statistical tools
(e.g. SPSS, Excel) for future research in the work place.

BUS 250 Organizational Behaviour
1 Term; 3 Credits

This course aims to enhance students’ abilities to use a conceptual and a pragmatic
approach of understanding employees’ behaviour in the organization. Moreover, this course
also enriches students’ knowledge and skills in diagnosing problems related to organizational
behaviours and develops their skills in managing work behaviour of employees at the
individual, team and organizational levels.

BUS 303B Business Communication
1 Term; 3 Credits

The course aims to introduce the basic concepts of corporate correspondence, presen-
tations, dialogues, verbal discussions and meetings in a business environment; to appreciate
the theories of effective communication and major business communication issues; and to
develop the strategies and skills in applying communication theories and concepts to
business-related situations. There is an emphasis on using English communication in group
decision-making to determine optimal solutions and to drive collaborative outcomes.

BUS 304 Marketing Strategy
1 Term; 3 Credits

Advancing from BUS 130 Principles of Marketing, this course is designed to introduce to
students the frameworks for analysing markets, customers as well as competitors. By
equipping the students with the necessary skills and techniques in facing marketing problems,
this course covers the major topics in strategic, tactical and administrative marketing.
Business cases are frequently used to illustrate how effective marketing strategies and
policies are developed and implemented in real life.

BUS 305 Operations Management
1 Term; 3 Credits

This course aims to provide students with a clear, well-structured and comprehensive
understanding of basic concepts and principles of operations management. The course will
highlight the very important role of operations management in both service and manufacturing
industries, and the role it plays in today’s global business world. Through the illustration of the
current issues in business fields related to operations management, students will understand
how to apply what they have learned.

BUS 306 Supply Chain Management
1 Term; 3 Credits

This course aims to provide students with a clear, well-structured and comprehensive
understanding of basic concepts and principles of supply chain management. The course will

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