Page 159 - HKSYU Prospectus 2018-19

Business Administration

BUS 318 Game Theory in Business Decision
1 Term; 3 Credits

The course aims to provide theoretical fundamentals, solution techniques and applica-
tions of game theory to strategic decision-making in a business environment. Topics to be
covered include: fundamental game theoretic concepts – classification of games, strategy
space and solution concepts; static games – pure strategy Nash equilibrium and mixed
strategy Nash equilibrium; business decisions games – oligopolistic quantity and price
competition, Stackelberg games and strategic trade policy; dynamic games and differential
games; open-loop equilibrium, time inconsistency problems, feedback equilibrium and
subgame consistency; business decisions as dynamic games – market share competition and
institutional investment.

BUS 320 Business Research
1 Term; 3 Credits

This course investigates the techniques of the research process as applied to business.
The study of business research provides students with the knowledge and skills needed to
solve the problems and meet the challenges of a fast-paced decision-making environment.
Students would learn about the role business research plays in providing decision makers with
timely and objective information to help them make informed decisions in different areas. They
would also learn how to conduct a business research systematically and professionally.

BUS 330 China Marketing
1 Term; 3 Credits

This course is designed to provide students with knowledge and skills of marketing in
China as both an academic discipline and a management practice. Special attention is placed
on salient approaches and issues that marketers are required to address in order to satisfy
customer needs and compete effectively in China’s increasingly globalizing market economy.
This course is also designed to facilitate students to take up careers in China marketing or
China business in the future.

BUS 340 Internet and Social Media Marketing
1 Term; 3 Credits

This course aims to introduce to students how Internet technologies bring changes in
marketing efforts and make them knowledgeable of e-marketing opportunities, challenges,
and strategies. Key concepts for marketing of goods and services via the Internet covered
include: customer relationship management, one-to-one marketing, permission marketing,
interruption marketing, email marketing, search engine marketing, viral marketing, buzz
marketing, social engagement, social networks, and mobile marketing. Real life examples will
be drawn upon whenever applicable.

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