Page 161 - SYU Prospectus

Business Administration

BUS 471 Capstone Project I Internship
1 Term; 3 Credits
Internship is an experiential course offered by the Department of Business Administration
in conjunction with companies, professional bodies, and commercial and social enterprises. It
emphasizes teaching and learning through practical experience in real workplaces and
connects the business concepts and skills learned by students.

BUS 472 Capstone Project II Research Project
1 Term; 3 Credits
The course aims to give students an opportunity to familiarise themselves with business
project research procedures and settings and complete an individual project final report where
they can apply the specialised academic knowledge they gained in the programme to the
situations encountered in their internship companies. Students are required to collect data
(quantitative and/or qualitative), interpret the findings and conduct a comprehensive discussion
through a final research project write-up.

BUS 480 Business Ethics and Corporate Social Responsibility
1 Term; 3 Credits
The course aims at providing students with the opportunity to explore the updated
concepts and issues of ethics via corporate social responsibility in the contemporary global
business environments. Students will learn how to identify and address the ethical dilemmas
of business and management practices in local and international business contexts. They will
also learn how to make and manage ethical decisions in daily business and management
practices in addition to assisting corporations to take up their social responsibility.

BUS 483 Digital Entrepreneurship
1 Term; 3 Credits
This course aims to introduce fundamental concepts for starting and operating digital
businesses, including business models, funding, strategic, operational, structural, and cultural
components. The proliferation of new IT combined with the reach of the Web, Internet, and
mobile devices is opening up new possibilities for individuals and companies to leverage IT to
create new digital businesses. This course provides a broad overview of the role of
entrepreneurial thinking and innovation in advancing IT-focused businesses. Students are
required to apply various concepts and tools in different business disciplines to set up new
IT-driven businesses as well as to create competitive advantage for existing businesses via
new IT products and services.

BUS 485 e-CRM
1 Term; 3 Credits
This course aims to introduce the uses of digital communication technologies in building
up and management of customer relationship. Through data collection and analysis, students
may learn how to develop meaningful insights for the decision maker to maximize sales to

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