Page 162 - SYU Prospectus

Shue Yan University Prospectus 2021-22

existing customers and encourage their continued usage of services. This course provides a
broad overview of how web data-mining on the data associated with the usage, content, and
linkage of various sources to identify insightful and useful patterns in e-CRM strategies.

BUS 490 Internship
1 Term; 3 Credits
The internship programme is aimed at providing business administration students with
practical field experience through a planned and supervised internship arrangement in various
commercial settings. It is an integral part of business education and training. Through this
educational approach, classroom learning can be sorted out, integrated and put into practice.
Moreover, working in the field can provide students with exposure to real-life business
practices. It serves as a catalyst in aiding students to become more knowledgeable about the
business world on a practical level. Such internship also gives students a taste of the basic
elements of management, so that they have an opportunity to acquaint themselves with core
management knowledge. Students will be placed in a business organization for at least 100
hours per semester.

DESCRIPTION OF COURSES (SERVICE COURSES)

BUS 100 Introduction to Business
1 Term; 3 Credits
This is an introductory course in business studies. Its aim is to make students aware of
the various functions in a firm, e.g. management, marketing, human resources, accounting and
finance. The business environments, as well as the relationships between business,
stakeholders, government and society will be discussed. Through this course, students will be
able to identify the nature and the characteristics of modern business organizations, as well as
their management and various operational functions. In addition, they will develop the
techniques of analysing and interpreting the causes of complex business problems.

BUS 200 Business Organization and Management
1 Term; 3 Credits
This course aims to explain the applications and limitations of different fundamental
management theories, various managerial roles and management processes. There are
factors that limit managers’ performance. Students will analyse those issues and problems and
apply management principles to resolve them. They will also learn how to make decisions and
manage many new organizational issues in contemporary society facing digital changes in
work environment and employee behaviour.

BUS 233 Principles of Marketing
1 Term; 3 Credits
This course is designed to introduce students to fundamental marketing concepts as well

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