Page 106 - HKSYU Prospectus 2023-24

Shue Yan University Prospectus 2023-24

Department of Journalism and Communication

The Department offers applied journalism education to those who seek to cultivate a
career on the internet, as well as the media industry in Hong Kong. The Department was
launched in 1971 and has become one of the major Journalism and Public Relations &
Advertising (PRA) teaching establishments in the HKSAR. Students are trained to possess
language proficiency and be technologically competent and learn the process and impact of
communication in a variety of social contexts.

In addition, students are educated to have a broad-based knowledge in Humanities and
Social Sciences such as History, Sociology, Psychology, Political Science, Economics and Law
in order to cultivate their analytical ability with an open mind and be able to have a fair, impartial
and independent viewpoint.

In the first two years students will receive training in foundation subjects while in the third
and fourth years they will delve more deeply into the theory and practice of journalism and
mass communication in the age of digitization. For a rounded training, they are exposed to
news reporting and writing, news translation, audio-visual production, audio-visual news and
information production, new media platforms, editorial and commentary writing and script
writing and/or marketing, public relations and advertising, so that they will be well prepared for
their future careers.

For practical experience, students are required to participate in activities organized by
themselves such as Our Voice ( 仁聞報 ), Shuo Online ( 說‧在線 ), SYU JC Radio ( 樹仁新
傳電台 ), and Shue Yan Newsletter ( 樹仁簡訊 ) (including PR & Advertising Unit) etc.

The Department also offers an extensive internship programme for all qualified students.
Students will be provided with on campus audio-visual news and information practicum training,
as well as professional internship training, in partial fulfilment of the degree programme, at
commercial or educational television and radio stations, websites and internet news and
information companies, newspapers, magazines, advertising agencies, marketing and
advertising department of various public and private corporations to enable them to have
hands-on experience in the industry.

In 2021, the Department launched a second degree programme, Media Design and
Immersive Technology (MDIT). BA-MDIT is a theory-cum-practice-based programme. It is
designed to give students extensive knowledge of the principles of media design, up-to-date
professional knowledge and techniques in immersive technologies and an understanding of
the processes engaged in the creative industries. It also aims to provide students with the
analytical, critical, and ethical thinking skills required to conduct research and understand the
needs of the audiences in virtual reality (VR), augmented reality (AR) content and the VR/AR

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