Page 111 - HKSYU Prospectus 2023-24

Journalism & Communication

JOUR 220 Mass Communication Theories
1 Term; 3 Credits
This course aims to develop an overview of mass communication theories. Upon
completion of the course, students will be able to describe the various concerns relating to the
complex process of mass communication faced by mass communication professionals and
how they could overcome such concerns; apply the theories in the context of mass
communication through class discussion, individual presentation and an individual term paper
at the end of the term; analyse the structure and dynamics of contemporary mass media and
its impact on society through class discussion, individual presentation and an individual term
paper at the end of the term.

JOUR 230 Technological Change and Human Communication
1 Term; 3 Credits
Modes of human communication have been radically affected by changes in the
technology of communication ‒ from orality to literacy, from handwriting to print, and from print
to electronic imaging – and these changes are continuing. This course aims to explore the
connections between media technologies and changing understandings of culture in the 21st
century. It focuses on how innovations in print and photographic technologies, telegraphy and
telephony, sound recording, radio, film exhibition, TV and video, and the transformation of
analogue to digital technologies, have enabled changing visions of culture. Students will be
introduced to the history of key media technologies, and they will try to theorize the significance
of those technologies within cultural contexts. Upon completion of the course, students will be
able to analyse critical knowledge on human communication, from paralanguage to orality, from
speech to literacy, from words to images, and from analogue to digital by designing projects
and written essays.

JOUR 231 Sports Communication
1 Term; 3 Credits
Sports are not only for health and leisure, but a field demonstrating the interplay between
highly lucrative business, culture and various stakeholders in society. Starting from introducing
the nature and history of sports, this course will discuss the significance of the sports industry
and sports culture in society, rise of E-sport, features of consumers’ behaviours in sports, and
so on from the perspective of mass communication. It will also equip students with skills of
journalistic writing and public relations writing for sports and related events. At the end, students
are expected to understand the relationship between sports and society.

JOUR 250 Introduction to Mass Media in China
1 Term; 3 Credits
As Hong Kong and Mainland China are getting closer in economic ties, Hong Kong media
reporting about China is also increasing and becoming more important. This course consists
of two elements: one is to introduce basic profiles of China’s media system while another one
is to introduce China’s media policies and regulations. By comparing with Hong Kong’s news

p. 107