Page 109 - HKSYU Prospectus 2023-24

Journalism & Communication

exploration; analyse the various stages of development characteristics in the history of Hong
Kong press; describe and judge the several forms of development of Hong Kong press; and
critically carry out in-depth case studies of press in Hong Kong.

JOUR 190 Media Aesthetics
1 Term; 3 Credits
Media Aesthetics emphasizes the materialities of information, expression, and mediation
in both the traditional and new media. This course will investigate the impacts of visual
aesthetics of print media, the Internet, games, virtual reality, augmented reality, and mixed
reality on communication. It aims to offer students the general principles of visual aesthetics
and media work applications in communication. In addition, topics such as aesthetic challenges
in graphic design, advertising, reporting with infographics, and new media productions will also
be discussed. Students will learn how to identify and apply the principles, elements, contexts
in different applications of media aesthetics as well as appreciating contemporary media art
works. Upon completion of the course, students will be able to distinguish the applications of
media aesthetics, applied media aesthetics and visual aesthetics, relevant to the studies of
journalism and communication; appraise graphic design elements and principles for applied
media aesthetics; compare and contrast different contexts and information design for applied
media aesthetics; critically analyse contemporary designs in a wide variety of applications,
including but not limited to Internet websites, interactive advertising, games, new media such
as virtual reality, augmented reality, and mixed reality.

JOUR 201 Audio-Visual Production
1 Term; 3 Credits
The goal of this course is to provide an introduction to audio-visual production. Upon
completion of the course, students will be able to explain in film language the basic skills of
operating cameras, lighting, switchers, audio equipment & non-linear editing machines, with
respect to ethical issues in the production process; design a good story as fiction and non-
fiction directors who make sensible choices on what to shoot, how to shoot it, what to use in
the video and how most effectively to use it; and demonstrate more by planning than by reflex
so as to direct professionally with schedules that the crew can follow; maintain good
communication skills with crew, participants and audience.

JOUR 203 Communication Research Methods
1 Term; 3 Credits
This course aims to introduce the basic ideas of conducting mass communication
research. There are two themes emphasized in the course: (1) skills in research evaluation
and (2) techniques of conducting research. Course contents cover the following areas: the
principles of research, approaches of research design, methods of data collection, various
ways of analysis, interpretation of research data and major concerns of research ethics. At the
end of the course, students are expected to relate current research to their future work, and
critically analyse and evaluate research data.

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