Page 108 - HKSYU Prospectus 2023-24

Shue Yan University Prospectus 2023-24

DESCRIPTION OF COURSES (BA DEGREE PROGRAMMES)

JOUR 100 Introduction to Journalism and Mass Communication
1 Term; 3 Credits
This course aims to develop an overview of journalism and mass communication. Upon
completion of the course, students will be able to define the basic pool of vocabulary and
fundamental concepts necessary for advanced classes as well as a basic idea of conducting
and writing a research paper; describe the roles and responsibilities of professionals in
journalism, public relations and advertising, with a focus on ethics and the value of truth,
accuracy and fairness; and demonstrate media literacy skills, the ability to use technology to
access information and evaluate critically contemporary national and global media messages.

JOUR 130 Digital Photojournalism
1 Term; 3 Credits
This course aims to provide an introduction to digital photojournalism. Upon completion
of the course, students will be able to demonstrate the operation of the digital SLR camera with
interchangeable lenses and define digital photography workflow; demonstrate appropriate
photographic techniques to take fine news photographs; employ Photoshop to crop, correct
exposure and adjust colour of a news photo; analyse and criticize their own, as well as other
photographers’ works; and design a photographic portfolio that shows an understanding of
photographic principles.

JOUR 170 Visual Communication
1 Term; 3 Credits
This course aims to provide students with a basic understanding of visual culture and
visual communicative skills, e.g. how far can we trust our visual capacities and the validity and
efficiency of visual representations in the world around. Students will learn from literature and
films the power and limitations of images and visual narratives. Upon completion of the course,
students will be able to explain how we see and what actually we are seeing; examine the
relationship between what we see and what we know; and explain how we represent and
express what we see.

JOUR 180 History of Hong Kong Journalism
1 Term; 3 Credits
Hong Kong has a robust press industry for over 160 years. It was the cradle of modern
Chinese press. It has nurtured more than 600 press media organizations and created a
significant impact on modern and contemporary Chinese history. Therefore, this course aims
to provide an introduction to the history of Hong Kong journalism. Upon completion of the
course, students will be able to describe the development of the once robust Hong Kong press
industry, which played a significant role in the history of Chinese press; develop and raise their
sensitivity to local affairs and sense of belonging, and hence, their interest in knowledge

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