Page 120 - HKSYU Prospectus 2023-24

Shue Yan University Prospectus 2023-24

selected topic. The project can take either the form of in-depth reporting, AV production in
drama/TV news/documentary, audio production in drama, photo essay, and public relations
and advertising project. Upon the completion of the project, it is expected that students are able
to manage the whole process of production independently and hence well-equipped as to
possess high degree of employability.

JOUR 460 Digitization and Interactive Multimedia
1 Term; 3 Credits
The aims of this course are to offer an introductory course on the understanding of the
applications of computer to the structure and organization of multimedia and interactive website
development projects, with consideration of ethical issues in the production process; provide
students with the basic knowledge on design issues that explain the components and
processes; explore ways to produce and to complete the design of multimedia and interactive
websites; enable students to participate in original and real-life production projects; and
introduce students to the technical skills in the application of Javascript, HTML5, CSS, Adobe
Web Premium Suite, including Dreamweaver, Flash, Fireworks, etc. Upon completion of the
course, students will be able to define the broad issues in multimedia and interactive website
design; demonstrate basic production techniques to prepare original real-life multimedia and
interactive website projects; and analyse contemporary design work from different
perspectives.

JOUR 470 In-Depth and Investigative Reporting
1 Term; 3 Credits
This course aims to provide students with essential journalistic skills and the rigorous,
in-depth and advanced research and investigative skills required to produce original, exclusive
and revelatory stories. Investigative journalism is one of the most demanding areas of
journalism, but also one with a growing body of specialist techniques and practitioners.
Students will learn from case studies of complex and high profile investigations and acquire
techniques of investigative reporting, so that they can plan, research and write an investigative
feature of public concern or in public’s interest. Upon completion of the course, students will be
able to define the essential steps for a job in print or broadcast journalism, with innovative and
in-depth research and investigative techniques; complete a real-life investigation aimed at
publication or broadcast using computer-assisted reporting, public records and databases, and
undercover and covert investigative techniques.

JOUR 480 China Reporting
1 Term; 3 Credits
Hong Kong media's post-1997 coverage on Mainland China has seen a growing trend.
With China turning into the biggest story of the century, this subject is to equip students with
the knowledge and skill set to cover the greater China affairs. The course will focus on in-depth
and systematic analysis on major latest news cases and the political, economic, social and
other challenges China is facing at home and abroad. The subject will apply relevant media

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