Page 117 - HKSYU Prospectus 2023-24

Journalism & Communication

trends of digital visual effect production.

JOUR 395 Social Media and Networked Communication
1 Term; 3 Credits
The aims of this course are to offer an introduction to the potential of computer-mediated
and online communication applications; provide students with the basic knowledge of the
issues involved in communication; enable students to participate and develop an original, real-
life news reporting project to demonstrate their understanding in the application of these
communication tools; introduce students to the technical skills in the application of recent
communication tools and social networking platforms, including Weblogs (e.g. WordPress),
Wiki (e.g. Wikipedia), Instant Messaging (e.g. WeixinMSN), Discussion Forums, RSS, Social
Networking Platforms (e.g. Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.). Upon
completion of the course, students will be able to define the broad issues in recent computer-
mediated communications and online communications; demonstrate the basic production
techniques to prepare content for online communication platforms; and analyse both the
multimedia and interactive features and capabilities of real-life online communications from
different perspectives.

JOUR 400 Editorial and Commentary Writing
1 Term; 3 Credits
This course provides students with the fundamental knowledge and techniques of writing
editorials and commentaries. Upon completion of the course, students are able to appreciate
the fundamental knowledge and techniques of writing editorials and commentaries; define the
common structure for editorials; demonstrate how to generate ideas and choose the
appropriate way to write argument and conclusion; apply the function of editorial/commentary
to various media; and explain the role of editorial writer/commentator in society. Students are
also expected to participate in discussions of assigned readings or issues of the day and make
informal reports on editorials they have read. At the same time, they will get experience in
writing various types of commentaries.

JOUR 403 Professional Internship
Summer; 3 Credits
Students who have successfully completed 94 credit-units are required to move on to
another round of practical training through summer internships at local and overseas
newspapers, TV and radio stations, news agencies, the Government Information Services
Department, public relations companies and advertising firms. The Department lays great
emphasis on the media organizations’ evaluation of students' performance during the
internship training, which forms a significant part of the Department's overall assessment of a
student's performance in this course.

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