Page 116 - HKSYU Prospectus 2023-24

Shue Yan University Prospectus 2023-24

secured arrangements with local publications for students to participate in the production of
stories and features for designated columns of the publications involved.

JOUR 380 Business and Financial Reporting
1 Term; 3 Credits
This course is designed to introduce students to the basic concepts of business and
financial reporting and writing. It also explores the economic and financial landscapes of Hong
Kong and China, as well as other international markets. Upon completion of the course,
students will be able to describe the main features of the HK marketplace; translate business
events and economic indicators into articles that readers find interesting, informative and
helpful; interpret results announcements, financial statements, annual reports and other
announcements of listed companies and report them in the form of accurate and interesting
articles for their readers; apply investigative techniques for covering business news and
specific beats; analyse and critically evaluate the code of ethics in Business Journalism.
Business Journalism is not just about reporting, it is also about ethics. It involves integrity; the
information gathering and dissemination, and editing may all contort the real situation and the
truth.

JOUR 381 Advanced Financial News Analysis
1 Term; 3 Credits
This course is an advanced extension for Business and Financial Reporting. Upon
completion of the course, students are able to explain the role and function of financial systems
locally and globally; interpret and analyse financial events and indicators daily, and write
commentary and related articles that readers find accurate, objective, informative and helpful;
interpret and analyse the information and figures of markets and firms, including speeches,
announcements, financial statements, and, write commentary against them in the form of
objective and informative articles for their readers; apply investigative techniques for analysing
and commenting on financial news and specific issues; analyse and critically evaluate the code
of ethics in financial journalism.

JOUR 390 Computer Animation in Journalism and Communication
1 Term; 3 Credits
This course aims to introduce to students without prior animation exposure the basic
concepts of “What is animation and animated effect”. Students will learn basic knowledge and
principles of animation before being taught the techniques and applications of visual effects in
Digital Storytelling that facilitates Digital Journalism, Advertising, and TV Productions. This
course also emphasizes the creative and critical thinking process in formulating the digital
content, including professional ethics in the production process. Upon completion of the course,
students will be able to describe the process of Animation Production and analyse the
implications of visual effect on branding; apply the basic principles of Animation in a final
project; evaluate Animation as a medium in communication; demonstrate the techniques of 2D
composition, the skill of integration with trailers and commercials; and analyse the current

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