Page 150 - HKSYU Prospectus 2023-24

Shue Yan University Prospectus 2023-24

be covered include: (1) fundamental game theoretic concepts -- classification of games,
strategy space and solution concepts; (2) static games -- pure strategy Nash equilibrium and
mixed strategy Nash equilibrium; (3) business decisions games under oligopolistic competition,
(4) basic concepts of dynamic games; (5) basic concepts of cooperative games, and Shapley
value and the core, and (6) Bayesian games and auctions. The objective is to introduce game
theory as a discipline and an increasingly well recognized decision tool.

BUS 320 Business Research
1 Term; 3 Credits
This course investigates the techniques of the research process as applied to business.
The study of business research provides students with the knowledge and skills needed to
solve the problems and meet the challenges of a fast-paced decision-making environment.
Students would identify the role business research plays in providing decision makers with
timely and objective information to help them make informed decisions in different areas. They
would also demonstrate how to conduct a business research systematically and professionally.

BUS 340 Internet and Social Media Marketing
1 Term; 3 Credits
This course aims to provide students with a comprehensive understanding of Internet and
social media marketing principles and techniques, and their integration with traditional
marketing activities. Students will develop practical skills and knowledge to create and
implement effective digital marketing strategies, analyse social media metrics, and use the
latest digital marketing tools and technologies. By exploring case studies, group projects, and
class discussions, students will develop critical thinking and problem-solving skills to navigate
the challenges and opportunities of Internet and social media marketing. By the end of the
course, students will have a solid foundation in the field of Internet and social media marketing
and practical skills to drive business growth.

BUS 350 Supply Chain Finance
1 Term; 3 Credits
This course aims to provide insights into the financial opportunities and challenges in the
supply chain. After completing this course, students will be able to understand the financial
impacts of supply chain decisions, evaluate how supply chain decisions influence the income
statement, balance sheet and cash flow statement, and assess the cost, risk and benefit of
different supply chain financing instruments.

BUS 351 Data Analytics for Marketing
1 Term; 3 Credits
This course aims to present data analytical techniques in generating insights for
formulation of marketing strategies. Students will learn foundation concepts of data analytics
where different types of data will be introduced. Supervised and unsupervised approaches of
data analysis for segmentation analysis and predictive analysis in marketing contexts will be

p. 146