Page 148 - HKSYU Prospectus 2023-24

Shue Yan University Prospectus 2023-24

presentations, dialogues, discussions, meetings and social media in a business environment.
Students will learn, develop and practise essential communication skills in simulated real-life
business-related situations. This course emphasizes the use of English communication,
employing both written and spoken means, in group decision making to present viable solutions
to business issues raised.

BUS 304 Marketing Strategy
1 Term; 3 Credits
This course is designed to introduce the frameworks for analysing markets, customers as
well as competitors. It covers the major topics in strategic, tactical and administrative
marketing. Business cases are frequently used to illustrate how effective marketing strategies
and policies are developed and implemented in real life of business contexts.

BUS 305 Operations Management
1 Term; 3 Credits
This course aims to provide students with basic concepts and principles of operations
management. The course will highlight the role of operations management in both service and
manufacturing industries, and how it plays in today’s global business world. Through the
illustration of the current issues in the business fields related to operations management,
students will be able to apply what they learn in reality.

BUS 306 Supply Chain Management
1 Term; 3 Credits
This course aims to provide students with basic concepts and principles of supply chain
management. The course will highlight the very important role of supply chain management in
creating and maximizing customer values, and how it plays in today’s global business world.
Besides, this course also stresses the benefits and challenges in designing supply chain,
constructing global network and coordinating supply chain. Realistic examples and practices
will be used extensively throughout the course to illustrate the application of related concepts
and principles.

BUS 307 Management Information Systems
1 Term; 3 Credits
This course is designed to provide students with a real-world understanding of information
systems for business with an emphasis on strategic use of information technology, web-
enabled commerce, decision support and business intelligence, and systems planning and
development.

BUS 308 Financial Management
1 Term; 3 Credits
This course will introduce the basic concepts and skills of financial analysis to students.
It evaluates the impact of financial decisions on company performance. Besides, financial

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