Page 17 - 香港樹仁大學中學興趣專題講座系列 Hong Kong Shue Yan University Popular Thematic Talks for Secondary Schools Series 2019-2020

香港樹仁大學中學興趣專題講座系列 Hong Kong Shue Yan University Popular Thematic Talks for Secondary Schools Series 2019-2020

講座編號 TALK NO

13

數碼時代下的媒體衝擊與機遇
新聞與傳播學系 在數碼時代下，香港的傳媒生態變成怎麼樣？由紙媒逐步轉
戰網上平台的傳媒，如何面對重重暗湧？不少媒體在困境中
Department of Journalism 掙扎求存，追求點擊率和內容質素要如何取捨？ 由 2016 年
and Communication 台灣大選、香港的新界東補選、立法會選舉以至 2017 年結
束的香港特首選舉，以三家媒體作為探討個案，追蹤相關管
理層（中高層）在考慮投資者及受眾喜好，加上市場競爭，
前路是進退失據、絕處逢生，還是機遇處處？
主講: 李家文博士

Dr. Lee Ka Man, Kaman  歡迎所有年級之中學生參加
講授語言:粵語及英語皆可

 除電腦與投影器外，此講座需要影音播放設備

李家文博士畢業於香港樹仁學院（現升格為樹仁大 The Impacts and Opportunities of
學），及後在中國人民大學新聞學院取得碩士及博士
學位。自 1997 年新聞系畢業後，加入香港無綫電視 Media in the Digital Age

新聞部，十多年間分別擔任港聞記者、駐北京新聞中 In the digital age, what will become of the media ecology in
心主任、主播及助理採訪主任等。到 2010 年全力投 Hong Kong? Given the emergence of undercurrents in the
身新聞教育，任香港樹仁大學新聞與傳播學系助理教 media industry due to the transform from paper-based media
to online media, many agencies are struggling to survive in the
授至今，同時先後在數間傳媒機構兼任時事節目主 predicament. How do they choose between click rate and
持，包括有線電視、香港電台等。自 2011 年起，獲 content quality?
委任為香港天主教傳播事務委員會委員。 李博士現為
《信報》專欄作家，亦投入執導紀錄片。 From the 2016 Taiwan General Election, the New Territories
East By-election in Hong Kong, the Legislative Council Election
Dr. Lee Ka Man, Kaman graduated from Hong Kong to the Hong Kong Chief Executive Election in 2017, by using
Shue Yan College (which is recently Hong Kong Shue the three medias as a case study, we will discuss the impacts
Yan University) and later obtained her master and of investor and audience preferences as well as the market
doctoral degrees from the School of Journalism, competition on the decision making by the middle and senior
Renmin University of China. After graduating from Shue management. Is the outlook of media industry gloomy or
Yan in 1997, Dr. Lee joined the Television Broadcasts promising? Let us find out an answer in this talk.
Limited. For more than a decade, she has served as a
reporter for the Hong Kong News, the director of the
Beijing News Center, the TV news anchor and news  Suitable for all secondary levels
This talk can be delivered in either Cantonese or English
editor. In 2010, she devoted herself to journalism  Apart from a set of computer and projector, this talk additionally

education. Dr. Lee is currently the Associate Head and requires a video and sound player
Associate Professor of Practice of the Department of
Journalism and Communication at Hong Kong Shue
Yan University. She has also served as a talk show host
of several media organizations, including cable TV and
RTHK. Since 2011, Dr. Lee has been appointed as a
member of the Hong Kong Catholic Communication
Committee. Dr. Lee is currently a columnist for the
Hong Kong Economic Journal and has also directed
documentary filming.