Page 18 - 香港樹仁大學中學興趣專題講座系列 Hong Kong Shue Yan University Popular Thematic Talks for Secondary Schools Series 2019-2020

香港樹仁大學中學興趣專題講座系列 Hong Kong Shue Yan University Popular Thematic Talks for Secondary Schools Series 2019-2020

講座編號 TALK NO

14

傳播者作為說故事人：
新聞與傳播學系

Department of 如何說一個好故事？
簡單來說，傳播可視為一個說故事的過程。大眾傳播是一個需
Journalism and 要在同時間傳遞訊息予大量受眾的行業，而當中最為人熟悉的
Communication 傳播人角色包括新聞工作者、公關從業員、廣告人、電影監製
及導演等，不同的角色會因應不同的目的及情境，以不同的方
式及角度說故事。如何成功地說一個好故事是不同角色的傳播
人每天的主要工作。今次的講座會透過不同個案來探討說一個
主講: 尹國輝老師 好事的準則。

Mr. Wan Kwok Fai  歡迎所有年級之中學生參加
 講授語言:粵語及英語皆可

尹國輝老師畢業於香港大學哲學碩士，主修政治 Communicator As A Storyteller:
科學，他現為香港樹仁大學新聞與傳播學系高級
講師兼數據分析與民調研究中心副主任。他的研 How To Tell A Good Story?

究興趣包括政治及媒體論述分析、民意調查、中 Communication can be generally regarded as a process of
港關係、中國對港政策、政黨政治及選舉政治。 storytelling. In mass communication which aims at disseminating
messages to a massive number of receivers, there are some
Mr. Wan Kwok Fai Graduated from Master of widely known positions which play the roles of communicators,
Philosophy in Political Science at the University of namely, journalists, public relations officers, advertisers, film
Hong Kong, Mr. Wan is concurrently the Senior producers and directors, etc. They involve in storytelling process
Lecturer of Department of Journalism and to achieve different objectives under different contexts. That is to
Communication and Associate Director of Data say, for example, for a news event, different communicators
Analytics and Survey Research Centre at the Hong aforementioned tell the same story from different perspectives.
Kong Shue Yan University. His research interests How to tell a story effectively and successfully is the daily work of
include political and media discourse analysis, a communicator. In this talk, some general criteria of good stories
public opinion polls, China-Hong Kong relations,
China’s policy toward Hong Kong, party politics, will be addressed through case studies.
and electoral politics.
 Suitable for all secondary levels
 This talk can be delivered in either Cantonese or English