Page 151 - SYU Prospectus

Business Administration

DESCRIPTION OF COURSES (BBA DEGREE PROGRAMMES)

BUS 110 I.T. Applications in Business
1 Term; 3 Credits
This course enables students to develop practical skills in the usage of application
software such as Microsoft Office (especially PowerPoint, Word and Excel), Photoshop and
video editing software for preparing different business documents. It assists students to identify
alternative ways to organize information and integrate skills in using a software toolkit to
present information effectively. It also emphasizes the use of computer in an ethical way and
the importance of information security.

BUS 120 Principles and Practice of Management
1 Term; 3 Credits
This course is designed to introduce the roles and functions of managers, to explain the
principles, concepts and techniques used by managers in performing their jobs, and achieving
the objectives/goals of an organization in an efficient and effective way. There are factors that
limit the discretion managers have in doing their jobs. Students will analyse those issues and
problems and apply management principles to resolve them.

BUS 130 Principles of Marketing
1 Term; 3 Credits
This course is designed to introduce students to fundamental marketing concepts as well
as to marketing practices in the business world. The orientation is primarily at managerial level,
and real life examples will be drawn upon whenever applicable. Students will explain the role
of a marketer and evaluate related marketing strategies.

BUS 140 Principles of Human Resource Management
1 Term; 3 Credits
This aim of this course is to provide an introduction to human resource management
(HRM) principles, concepts and techniques and to the functions and activities of the human
resource manager. The basic HRM processes, such as job analysis, human resource planning,
recruitment, selection, training, development, compensation and performance appraisal are
covered. Upon completion of the course, students will possess a basic understanding of HRM
principles which will be further developed in other HRM and Psychology related courses
throughout the programme.

BUS 210 Legal Environment of Business
1 Term; 3 Credits
The course aims to provide an essential understanding of the legal environment of
businesses to students, and make them aware of how legal environments of Hong Kong
influence the risk, effectiveness and the profitability of running a business. Through this course,

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