Page 155 - SYU Prospectus

Business Administration

BUS 310 Estate and Retirement Planning
1 Term; 3 Credits
This course aims to help students identify the various issues of private and public
employee benefits in Hong Kong, including a synopsis of different group insurance and
retirement plans in the context of effectively assisting clients to plan for retirement.
Furthermore, it helps student evaluate the estate planning process, including the technical
issues involved in estate administration and asset distribution, and assess the roles that wills,
trust, gifts, insurance and other estate planning tools play in the process.

BUS 318 Game Theory in Business Decision
1 Term; 3 Credits
The course is designed to provide theoretical fundamentals, solution techniques and
applications of game theory to strategic decision-making in a business environment. Topics to
be covered include: (1) fundamental game theoretic concepts -- classification of games,
strategy space and solution concepts; (2) static games -- pure strategy Nash equilibrium and
mixed strategy Nash equilibrium; (3) business decisions games under oligopolistic competition,
(4) basic concepts of dynamic games; (5) basic concepts of cooperative games, and Shapley
value and the core, and (6) Bayesian games and auctions. The objective is to introduce game
theory as a discipline and an increasingly well recognized decision tool.

BUS 320 Business Research
1 Term; 3 Credits
This course investigates the techniques of the research process as applied to business.
The study of business research provides students with the knowledge and skills needed to
solve the problems and meet the challenges of a fast-paced decision-making environment.
Students would learn about the role business research plays in providing decision makers with
timely and objective information to help them make informed decisions in different areas. They
would also learn how to conduct a business research systematically and professionally.

BUS 340 Internet and Social Media Marketing
1 Term; 3 Credits
This course aims to introduce to students how Internet technologies bring changes in
marketing efforts and make them knowledgeable of e-marketing opportunities, challenges, and
strategies. Key concepts for marketing of goods and services via the Internet are covered:
customer relationship management, one-to-one marketing, permission marketing, interruption
marketing, email marketing, search engine marketing, viral marketing, buzz marketing, social
engagement, social networks, and mobile marketing. Real life examples will be drawn upon
whenever applicable.

BUS 350 Supply Chain Finance
1 Term; 3 Credits
This course aims to provide insights into the financial opportunities and challenges in the

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