Page 152 - SYU Prospectus

Shue Yan University Prospectus 2021-22

students would develop an understanding on the fundamental legal concepts and issues of
business law, and be able to consider business decisions legally. They would be able to
address legal problems when they do arise and know how to participate in the solution.

BUS 217 Principles of Corporate Risk Management
1 Term; 3 Credits
This course introduces the principles and concepts of risk management in a corporate
management context. It aims to introduce students to the rationale, principles, process and
major tools of risk management and to enhance students’ abilities to identify and analyse
different kinds of enterprise risks. The brief history of risk management is explored as a means
of understanding the current drivers of enterprise risk management, and the development and
impact of international and regulatory standards. Major topics discussed include the concept
of risk, risk theory, risk measurement, corporate risks and the rationales of corporate risk
management, risk management organization and process, and some major tools of risk
management. Numerous case studies from different business areas on real life issues will
illustrate the increasing importance of risk management in today’s business world.

BUS 220 Quantitative Methods for Business
1 Term; 3 Credits
This course aims at enhancing students’ ability to apply quantitative methods to different
areas in business settings, and to solve business problems by data collection, analysis,
description, interpretation. Students will also review the relevant principles of quantitative
methods, applications of the methods, and realize them by necessary statistical tools (e.g.
SPSS, Excel) for future conduction of research to solve problems in real business place.

BUS 235 Marketing Research
1 Term; 3 Credits
This course introduces the basic tools and procedures in marketing research, from
problem formulation to research design and from data collection to data analysis. It includes
the technical aspects of marketing research (both qualitative and quantitative research
methods) through lectures and real life applications using various articles and cases. Students
learn how to design a marketing research, to address research problems, and to evaluate and
interpret research findings and conduct a marketing research project where a real business
problem is identified and solved it with marketing research methods.

BUS 240 Customer Insights and Experiences
1 Term; 3 Credits
This course covers the core areas of understanding the ways to build up customer
experiences, strengthen customer relationships and interact and communicate with them. It
also includes how technology has changed customer behaviour in the aspects of customer
acquisition, retention and experience. Students then learn how to apply a multi-dimensional
view and translate customer insights into a knowledge base for formulating related strategies

p. 148