Page 113 - HKSYU Prospectus 2023-24

Journalism & Communication

JOUR 301 Intermediate Audio-Visual Production
1 Term; 3 Credits
This course aims to develop the theories and practical skills in audio-visual production at
an intermediate level. Upon completion of the course, students will be able to identify the
personal qualities and professional skills needed to work successfully in the constantly
changing media industry; demonstrate their technical competence and apply the basic
concepts and rules of creativity in AV production projects; apply their analytical skills to the
critical evaluation of visual productions; describe and evaluate the contemporary models of
Lighting and Framing; work constructively as a member of a production team; and discuss
issues related to the content, the aesthetic elements, and the effectiveness of different kinds
of visual work.

JOUR 303 English News Writing and Reporting
1 Term; 3 Credits
The goal of this course is to introduce English news writing and reporting. Upon
completion of the course, students will be able to describe the steps involved in news writing
and reporting; collect information through research (using print and online databases) and
interviews; recognize the elements of and be able to write hard news as well as feature articles;
demonstrate news writing techniques to construct a story with concise grammar and style;
recognize legal and ethical issues in news-gathering techniques; and apply news writing and
reporting techniques to various genres: current affairs (politics and public administration,
accidents, disasters and court reporting), news features (profiles and investigative reporting),
public relations writing (press releases), etc.

JOUR 310 Storytelling
1 Term; 3 Credits
Storytelling is the most effective craft of communication that is mostly ignored in the daily
routines of modern journalism. This course aims to give students a “head start” in the
competitive media environment with an emphasis on storytelling and the essential mindset of
a successful storyteller. The themes are: How to find a good story? How to tell a story? How to
make ideas stick? What constitutes a good story? Upon completion of the course, students will
be able to describe the basic steps of storytelling; find and tell a good story; analyse critically
and think creatively; and design an individual project based on the perspective of a storyteller.

JOUR 311 Communication Research Methods
1 Term; 3 Credits
This course aims to introduce the basic ideas of conducting mass communication
research. There are two themes emphasized in the course: (1) skills in research evaluation
and (2) techniques of conducting research. Course contents cover the following areas: the
principles of research, approaches of research design, methods of data collection, various
ways of analysis, interpretation of research data and major concerns of research ethics. Upon
completion of the course, students will be able to define the principles of performing empirical

p. 109