Page 139 - HKSYU Prospectus 2023-24

Business Administration

Bachelor of Business Administration (Hons.) in Digital Marketing

Aims and Special Features

The Bachelor of Business Administration (Hons.) in Digital Marketing programme aims to
equip students with knowledge of business operations, digital marketing and multimedia
applications, and to integrate them with critical thinking, innovation and entrepreneurship
capabilities. It enables students to acquire a wide range of knowledge and skills in operating
online business, designing digital marketing strategies, and working with multimedia
applications. The minimum requirement for graduation is 125 credits.

The programme includes one core course in Year 4 – Capstone Project – which includes
Internship and Project Report Writing. Students will obtain practical experience in related
industries through a planned and supervised internship arrangement in relevant commercial
companies. In addition, the course provides an opportunity for students to familiarize
themselves with business project research procedures and settings and to write up an
individual project report on the relevant discipline of their internship companies.

Graduates will be able to develop their careers in fields related to digital marketing and
be equipped to work in different sectors upon graduation; for example in retail, customer
service, customer relationship management, content management, advertising, digital strategic
planning, digital commerce coordination. They will also be able to pursue opportunities to start
their own business as digital business entrepreneurs and consultants.

The degree requirements for the four-year Bachelor of Business Administration
(Hons.) in Digital Marketing programme are listed below:
2020/21 Cohort
2021/22 Cohort
Requirements 2022/23 Cohort
2023/24 Cohort
Y1 Y2 Y3 Y4
Language Requirements 14 6 - -
Departmental Core Requirements 15 18 24 21
Departmental Electives - 3 9 3

Free Electives - - - -
General Education* 6 6 - -
Total minimum number of required credits 35 33 33 24
Minimum required credits for graduation 125
* Students admitted into Year 1 shall complete a total of 12 credits of GE courses consisting of 3 credits
in each of the four main areas in order to fulfil graduation requirements.

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