Page 137 - HKSYU Prospectus 2023-24

Business Administration

Structure / Concentrations
Required courses in all four years of the programme ensure that graduates will have a
thorough grounding in the core aspects of business and management. Students may maintain
this broad-based approach in their choices of business electives or choose their electives from
one (or two) of a cluster of courses. There will be five such concentrations (each 12 credits)
available: i-Entrepreneurship, Financial Services & Planning, Marketing, Human Resource
Management and Corporate Governance.

Suggested Electives for the i-Entrepreneurship Concentration
Digital Entrepreneurship, eBusiness Management, Electronic Customer Relationship
Management (e-CRM), Internet of Things

Suggested Electives for the Financial Services & Planning Concentration
Estate and Retirement Planning, Hong Kong Taxation and Planning, Investment Analysis and
Portfolio Management, Insurance

Suggested Electives for the Marketing Concentration
Internet and Social Media Marketing, Consumer Behaviour, Advertising Strategies and Design,
Public Relations Disciplines in the Digital World

Suggested Electives for the Human Resource Management Concentration
Reward Management, Training and Development, Asia Pacific Management Issues, Industrial
Relations and Labour Law

Suggested Electives for the Corporate Governance Concentration
Contemporary Issues in Corporate Governance, Corporate Secretaryship, Hong Kong
Taxation & Planning, Company Law

Professional Recognition

Hong Kong Institute of Human Resource Management (HKIHRM)
Students of BBA programme with Concentration in Human Resource Management are
eligible to apply for Student Membership and its graduates are eligible to apply for Associate
Membership.

Hong Kong Chartered Governance Institute (HKCGI)
Graduates of the BBA (Hons.) with Concentration in Corporate Governance will be
granted exemption of 4 subjects under Professional Programme Part One of the International
Qualify Scheme (IQS) of HKCGI.

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